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Книги издательства «Wiley»
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Encourages planners and architects to look at, learn from, and, indeed, admire the nature of the forces that drive the change, and then work with them to nudge, anticipate and prepare for where it takes us. The author analyses the notions of urban design and urban evolution and examines whether or not they need be seen as opposing one another. |
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Utilizing a series of essays examining the broad philosophical concepts embedded in Rod Serling′s series, The Twilight Zone, Philosophy in The Twilight Zone provides a platform for further philosophical discussion. Features essays by eminent contemporary philosophers concerning the over–arching themes in The Twilight Zone, as well as in–depth discussions of particular episodes Fuses popular cult entertainment with classical philosophical perspectives Acts as a guide to unearthing larger questions – from human nature to the nature of reality and beyond – posed in the series Includes substantial critical and biographical information on series creator Rob Serling. |
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Mesoscale Meteorology in Mid–Latitudes presents the dynamics of mesoscale meteorological Mesoscale Meteorology in Mid–Latitudes presents the dynamics of mesoscale meteorological phenomena in a highly accessible, student–friendly manner. The book′s clear mathematical treatments are complemented by high–quality photographs and illustrations. Comprehensive coverage of subjects including boundary layer mesoscale phenomena, orographic phenomena and deep convection is brought together with the latest developments in the field to provide an invaluable resource for mesoscale meteorology students. Mesoscale Meteorology in Mid–Latitudes functions as a comprehensive, easy–to–use undergraduate textbook while also providing a useful reference for graduate students, research scientists and weather industry professionals. Illustrated in full colour throughout Covers the latest developments and research in the field Comprehensive coverage of deep convection and its initiation Uses real life examples of phenomena taken from broad geographical areas to demonstrate the practical aspects of the science |
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This is a major new account of the nature of religion and its changing role in modern societies, by one of the most original French sociologists writing on religion today. In a stylish and accessible study, Hervieu–Leger addresses the problem of how to distinguish religion from other systems of meaning in modern Western society. The crucial point, she argues, is the chain of memory and tradition which makes the individual believer a member of the community. From this point of view, religion is the ideological, symbolic and social device by which individual and collective awareness of belonging to a lineage of believers is created and controlled. Modern societies, Hervieu–Lé:ger argues, are not more rational than past societies, but rather suffer from a kind of collective amnesia. They are less and less capable of maintaining a living collective ′chain′ of memory as a source of meaning. However, as major religious traditions decline, a range of surrogate memories appears, which also permit the contraction of collective identities. These ′small memories′ are creating an upsurge of ′emotional communities′ and the affirmation of ethno–religions within Europe and elsewhere. This book will be essential reading for students and scholars of theology, religious studies and sociology. |
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Opening with a thorough description of the structure and organization of the IPSASB, the book goes on to give an overview of the principles of such key topics as the accrual basis of accounting as against cash basis, the history, scope and authority of IPSAS, the strategy of the IPSASB as well as the standard–setting procedures. Additionally the various measurement bases (cost, present value, fair value) are introduced. A special focus of the book is on the implications of the current financial crisis on public sector accounting. In the main section of the book each IPSAS (including the recently published exposure drafts) is presented in brief, focusing on the core content of the relevant standard. Ernst & Young is a global leader in assurance, tax, transaction and advisory services, employing over 135,000 people worldwide. |
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In Structural Condition Assessment, editor–in–chief Robert T. Ratay gathers together the leading people in the field to produce the first unified resource on all aspects of structural condition assessment for strength, serviceability, restoration, adaptive reuse, code compliance, and vulnerability. Organized by the four main stages of a structural evaluation, this book provides an introduction to structural deterioration and its consequences, the business and legal aspects of conducting an evaluation, initial survey and evaluation techniques for various structures, and specific tests for five of the most common structural materials (concrete, steel, masonry, timber and fabric.) |
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A completely updated reference to help you get the most value out of your AdWords campaigns Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition. A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign Discusses changes to the AdWords interface as well as best practices in split testing, opt–in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third–party tools Includes an in–depth explanation of Googles free Web site testing and optimization tool: Website Optimizer Includes a Google AdWords gift card worth $25 (details inside book) With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you! Note: CD–ROM/DVD and other supplementary materials are not included as part of eBook file. |
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«» Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object.» – Michael Purcell, Senior Vice President, Product Development, Global Cash Card « Shiny Objects Marketing is a very simple and easy–to–understand approach to attracting customers.» – Catherine Monson, President, PIP Printing «Based on a very simple characteristic that most creatures on this planet have in common–attraction to shiny objects–LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same.» – Marc Anthony, President, Black Dot Wireless «In this world of mind–numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service.» – Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management.» |
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Want to have a wonderful wedding away from home? Destination Weddings For Dummies is your all–in–one guide to getting married out of town, giving you savvy tips on everything from making travel arrangements to hiring vendors to dressing the wedding party. Fron Vegas to the Vatican, this hands–on, practical resource helps you arrange a unique, unforgettable wedding anywhere in the world. Focusing on the various ways you can use the Internet in your planning, Destination Weddings For Dummies is filled with Web tips, shortcuts, and URLs, as well as instructions for creating your own digital wedding planner. You’ll see how to establish a realistic wedding budget and get your friends and family on board. Then, you’ll choose the perfect location; from Europe to the tropics to the open sea, we’ve done the scouting for you! You’ll also discover how to: Get married legally around the world Know who, when, and how to invite Create your own destination wedding Web site and blog Fit all the basics into your budget— from flowers and catering to the rings, photography, and music Hire wedding pros from a distance Decide on your ceremony’s style Dress the bride, groom, and the wedding party Communicate your plans to invited guests Compare wedding packages Save money on travel arrangements Test–drive your destination wedding site Organize fun wedding activities Handle various wedding emergencies If money is no object, you'll also see how to host a blowout wedding and make a splash when you splurge. Whether it’s a small, intimate ceremony in a Hawaiian garden or a large gathering on a yacht in the Mediterranean, Destination Weddings For Dummies is all you need to get married anywhere you choose with ease and in style! |
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A gentle, humorous introduction to this fearsomely complex software that helps new users start creating 2D and 3D technical drawings right away Covers the new features and enhancements in the latest AutoCAD version and provides coverage of AutoCAD LT, AutoCAD's lower–cost sibling Topics covered include creating a basic layout, using AutoCAD DesignCenter, drawing and editing, working with dimensions, plotting, using blocks, adding text to drawings, and drawing on the Internet AutoCAD is the leading CAD software for architects, engineers, and draftspeople who need to create detailed 2D and 3D technical drawings; there are more than 5 million registered AutoCAD and AutoCAD LT users |
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ication Date: 30 Mar 2007 | Series: For Dummies Learn how to get your precise horoscope, decipher astrological symbols, and benefit from the phases of the moon with A strology for Dummies, Second Edition. You’ll learn how to construct your birth chart, interpret its component parts, and use that information to gain insight into yourself and others. With easy–to–follow, hands–on guidance, you’ll discover how to: Identify the signs of the zodiac Understand the Sun, the Moon, the planets, the rising sign, and the 12 houses Discover the rulers of the signs Map your own horoscope (or a friend’s) Use astrology in daily life Capture the heart of each sign of the zodiac, and more! Astrology for Dummies, Second Edition demystifies astrological charts and uses plain English to show you how you can take advantage of the wisdom of the stars. Whether you’re looking to assess relationships, examine your potential, or make some basic decisions — like, when to go on a first date — Astrology for Dummies, Second Edition helps you discover how understanding your position in the cosmos illuminates the secret corners of the self, provides a key to understanding others, and even offers a glimpse into the future. |
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In–operation vibration monitoring for complex mechanical structures and rotating machines is of key importance in many industrial areas such as aeronautics (wings and other structures subject to strength), automobile (gearbox mounting with a sports car body), rail transportation, power engineering (rotating machines, core and pipes of nuclear power plants), and civil engineering (large buildings subject to hurricanes or earthquakes, bridges, dams, offshore structures). Tools for the detection and the diagnosis of small changes in vibratory characteristics are particularly useful to set up a preventive maintenance policy based on the actual evolution of the state of the monitored machine or structure, as opposed to systematic a priori planning. Ambient Vibration Monitoring is the backbone of such structural assessment monitoring and control. It provides the possibility to gain useful data under ambient conditions for the assessment of structures and components. Written by a widely respected authority in this area, Ambient Vibration Monitoring describes the current practice of ambient vibration methodologies illustrated by a number of practical examples. Designed to aid the practical engineer with their understanding of the topic, it is the culmination of many years of practical research and includes numerous ‘real world’ examples. It also provides information on applicable solutions. This book will enable not only practitioners (in civil, mechanical and aerospace engineering), but also researchers and students, to learn more about the theory and practical applications of this subject. |
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AutoCAD is the hot computer-aided design software known for both its powerful tools and its complexity. AutoCAD 2010 for Dummies is the bestselling guide that walks you through this complicated program so you can build complex 3D technical drawings, edit like a pro, enter new dimensions, and plot with style. AutoCAD 2010 for Dummies helps you navigate the program, use the AutoCAD Design Center, create a basic layout and work with dimension, and put your drawings on the Internet. You'll soon be setting up the AutoCAD environment, using the AutoCAD Ribbon, creating annotation and dimension drawings, exploring 3D models, and cruising comfortably through AutoCAD 2010. Understand object selection and learn all about commanding and selecting, one-by-one selection, and perfecting selecting. Use the AutoCAD tool kit and learn to copy between drawings, manipulate images, and polish your properties. Turn on your annotative objects and say more in multiline text. Understand the anatomy of a dimension, then draw and edit your own. Get up to speed on how to create block definitions, insert blocks, and more. Discover techniques for setting up a layout in paper space. Push the boundary of hatch and define hatch objects. Learn to design in Web format and draw on the Internet with AutoCAD, the only limits are your imagination. AutoCAD 2010 for Dummies prepares you to use this powerful software to design and document your ideas in 2D and 3D. |
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The guide that defines the results required at each organizational level to sustain business success It's not enough to build a company full of people with leadership skills. The Performance Pipeline digs deep into the real work of executing business results at each leadership layer. Filled with lessons and examples from the author's 40 years of experience Shows how to set performance standards, make sure the right work is being done, and remove performance barriers Illustrates how leaders can make the transition to the next level and achieve full performance This book gives leaders in any industry an advantage over the competition. |
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Strike a balance between theory and practice! With this text, you'll, find a balance between theory and practice that allows you to build your understanding of the basic concepts, assumptions, and limitations of the theory of speech analysis and synthesis. The methods for data analysis as well as the theoretical background are provided to help you comprehend the analysis results. And you'll be able to study the features and properties of speech as a signal without having to record data and write software to analyze the data. The text includes two CDs that contain stand-alone and MATLAB software and speech and electroglottographic data. The CDs illustrate the effects that speech models and speech analysis procedures have on the quality of synthesized speech. An extensive speech database provides numerous speech files and other data. Examples included in each chapter demonstrate how to use the software. The CDs allow you to: Calculate the parameters of linear prediction speech models. Examine procedures for converting the speech of one speaker to sound like that of another speaker (i. e., voice conversion). Analyze and alter the temporal structure of the speech signal. This allows you to automatically parse speech into various features, such as voiced segments, unvoiced segments, nasal and non-nasal segments, fricatives, stops, and more. Create speech with a high speaking rate or generate speech with a slow speaking rate. Adjust the parameters of the vocal fold model to change the vocal fold tension, length, thickness, mass, etc., in order to observe the effects of these parameters on the vibratory motion of the vocal folds. |
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What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book: Presents selling as the vital link between marketing and operations Explains concepts and practices with clear, real-world examples Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology Provides summaries and discussion questions at the end of each chapter Features a quick-reference glossary of important terms Hospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales. |
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The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution — radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world. |
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During our current years of political upheaval and dramatic market swings, it's important to look back on historic periods to gain insights into the direction of stocks and economic stability for investment opportunities today. In Wealth, War, and Wisdom, legendary Wall Street investor Barton Biggs has analyzed, for the first time, the major events of World War II and how they shaped the stock market and individual wealth from 1930 to 1945. No one before Biggs has traced this intersection, and the lessons for investing today are unparalleled. In Wealth, War, and Wisdom, Biggs discusses the performance of equities in both victorious and defeated countries. He then reveals how individuals preserved their wealth and explores whether or not public equities were able to increase in value and serve as a wealth preserver in spite of the ongoing battles. Besides examining the stock market, Biggs looks at how other assets, including real estate and gold, fared during this dynamic and devastating period. His unique account of the Second World War is lively and lesson-filled on life, politics, and survival, and completely relevant to predicting the way modern financial markets and the economy may act during times of uncertainty. Filled with in-depth insights and practical advice, Wealth, War, and Wisdom will help investors apply these original financial lessons directly, and beneficially, to today's turbulent markets. |
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The world's energy trade has a new master puppeteer. Led by Vladimir Putin, a tenacious KBG officer turned modern-day tsar, Russia is undergoing a rapid economic and geopolitical renaissance. The story of Putin's rise to power holds the key to understanding how Russia toppled a generation of robber barons, upset the global balance of trade, and positioned itself as the most powerful force in the global energy market, with the power to starve other countries of power. If Putin's long-range plans are successful, he will reign in a new world order — one in which the United States and the US dollar play a diminished role, and the BRIC countries (Brazil, Russia, India, and China) replace the G7 in wealth and clout. The EU has made concrete overtures toward buying oil in euros, and Russia and China are stockpiling gold in anticipation of a gold-for-oil system that may overtake the world scene. But whether oil is traded in euros, gold, Chinese yuan, or Russian rubles, the impact on the US dollar — and the oft-coveted American way of life — will be unprecedented. |
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Cultural Globalization: A User's Guide is a personal and engaging journey through theories of culture and globalization. Drawing on extensive examples and interdisciplinary research, Wise explores concepts of culture, territory and identity in order to give students a new perspective on issues of globalization. Includes numerous examples from Asian, European, and North American youth culture and popular music Draws on interdisciplinary research from the fields of anthropology, cultural studies, cultural geography, and media studies Considers how global processes carry with them the ethical questions of how to act in the world and how to care for others Provides an original and stimulating overview of theories of culture and globalization, encouraging students think more broadly about the key issues. |
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