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Книги издательства «Wiley»
Intermediate Public Economics
Издательство: Wiley
Жанр: Wiley
Страниц: 1016 страниц
Загрузил: bogdan, 21 августа 2009
   Public economics studies how government taxing and spending activities affect the economy -- economic efficiency and the distribution of income and wealth. This comprehensive text on public economics covers the core topics of market failure and taxation as well as recent developments in both policy and the academic literature. It is unique not only in its broad scope but in its balance between public finance and public choice and its combination of theory and relevant empirical evidence. The book covers the theory and methodology of public economics; presents a historical and theoretical overview of the public sector; and discusses such topics as departures from efficiency (including imperfect competition and asymmetric information), issues in political economy, equity, taxation, fiscal federalism, and tax competition among independent jurisdictions. Suggestions for further reading, from classic papers to recent research, appear in each chapter, as do exercises. The mathematics has been kept to a minimum without sacrificing intellectual rigor; the book remains analytical rather than discursive. This second edition has been thoroughly updated throughout. It offers new chapters on behavioral economics, limits to redistribution, international taxation, cost-benefit analysis, and the economics of climate policy. Additional exercises have been added and many sections revised in response to advice from readers of the first edition.
International Libel and Privacy Handbook: A Global Reference for Journalists, Publishers, Webmasters, and Lawyers
Издательство: Wiley
Жанр: Wiley
Страниц: 592 страницы
Загрузил: erdik, 11 июля 2009
   Especially now, in an age of instant global access through digital media, it is vitally important that journalists, authors and publishers, as well as the lawyers who serve them, be fully up on the laws governing media, worldwide. The ultimate resource for all the media content providers and purveyors, this fully updated and expanded Third Edition of the critically-acclaimed handbook offers you instant access to relevant libel and privacy laws and important legal rulings in the Europe, Asia, the Middle East and the Americas. It clearly and concisely explains risks publishers should know about prior to publication, steps they can take in order to avoid legal conflicts, and legal defences available to them in the event of a claim. Offers nation-by-nation summaries of libel and privacy law written by local practitioners in an easy-to-use reference format. Expanded to include coverage of important emerging territories—Mexico, Israel, and Argentina, et al—as well as the latest libel and privacy rulings. Features new chapters on emerging media markets—including Israel, Mexico, Argentina, Jordan, and others—as well as valuable updates to the Middle East section. Provides updates on all major media markets and nations, along with coverage of changes in libel laws in key jurisdictions, including Australia, the UK, Hungary and Germany.
Isa Genzken
Издательство: Wiley
Жанр: Wiley
Страниц: 216 страниц
Загрузил: satton, 26 марта 2009
   «Since the late 1970s, the Berlin-based contemporary artist Isa Genzken (b. 1948) has produced a body of work that is remarkable for its formal and material inventiveness. In her sculptural practice, Genzken has developed an expanded material repertoire that includes plaster, concrete, epoxy resin, and mass-produced objects that range from action figures to discarded pizza boxes. Her heterogeneous assemblages, a New York Times critic observes, are «brash, improvisational, full of searing color and attitude.» Genzken, the recent subject of a major retrospective at MoMA, offers a highly original interpretation of modernist, avant-garde, and postminimalist practices even as she engages pressing sociopolitics and economic issues of the present. These illustrated essays address the full span of Genzken's work, from the elegant floor sculptures with which she began her career to the assemblages, bursting with color and bristling with bric-a-brac, that she has produced since the beginning of the millennium. The texts, by writers including Yve-Alain Bois, Benjamin H.D. Buchloh, and the artist herself, consider her formation in the West German milieu; her critique of conventions of architecture, reconstruction, and memorialization; her sympathy with mass culture; and her ongoing interrogation of public and private spheres. Two texts appear in English for the first time, including a quasi-autobiographical screenplay written by Genzken in 1993.»
How Our Days Became Numbered: Risk and the Rise of the Statistical Individual
Издательство: Wiley
Жанр: Wiley
Страниц: 304 страницы
Загрузил: stalker1965, 16 мая 2009
   «Long before the age of «Big Data» or the rise of today's «self-quantifiers,» American capitalism embraced «risk»--and proceeded to number our days. Life insurers led the way, developing numerical practices for measuring individuals and groups, predicting their fates, and intervening in their futures. Emanating from the gilded boardrooms of Lower Manhattan and making their way into drawing rooms and tenement apartments across the nation, these practices soon came to change the futures they purported to divine. How Our Days Became Numbered tells a story of corporate culture remaking American culture--a story of intellectuals and professionals in and around insurance companies who reimagined Americans' lives through numbers and taught ordinary Americans to do the same. Making individuals statistical did not happen easily. Legislative battles raged over the propriety of discriminating by race or of smoothing away the effects of capitalism's fluctuations on individuals. Meanwhile, debates within companies set doctors against actuaries and agents, resulting in elaborate, secretive systems of surveillance and calculation. Dan Bouk reveals how, in a little over half a century, insurers laid the groundwork for the much-quantified, risk-infused world that we live in today. To understand how the financial world shapes modern bodies, how risk assessments can perpetuate inequalities of race or sex, and how the quantification and claims of risk on each of us continue to grow, we must take seriously the history of those who view our lives as a series of probabilities to be managed.»
Illiberal Reformers: Race, Eugenics, and American Economics in the Progressive Era
Издательство: Wiley
Жанр: Wiley
Страниц: 264 страницы
Загрузил: arnestosdu, 17 октября 2009
   «In Illiberal Reformers, Thomas Leonard reexamines the economic progressives whose ideas and reform agenda underwrote the Progressive Era dismantling of laissez-faire and the creation of the regulatory welfare state, which, they believed, would humanize and rationalize industrial capitalism. But not for all. Academic social scientists such as Richard T. Ely, John R. Commons, and Edward A. Ross, together with their reform allies in social work, charity, journalism, and law, played a pivotal role in establishing minimum-wage and maximum-hours laws, workmen's compensation, progressive income taxes, antitrust regulation, and other hallmarks of the regulatory welfare state. But even as they offered uplift to some, economic progressives advocated exclusion for others, and did both in the name of progress. Leonard meticulously reconstructs the influence of Darwinism, racial science, and eugenics on scholars and activists of the late nineteenth and early twentieth centuries, revealing a reform community deeply ambivalent about America's poor. Economic progressives championed labor legislation because it would lift up the deserving poor while excluding immigrants, African Americans, women, and «mental defectives,» whom they vilified as low-wage threats to the American workingman and to Anglo-Saxon race integrity. Economic progressives rejected property and contract rights as illegitimate barriers to needed reforms. But their disregard for civil liberties extended much further. Illiberal Reformers shows that the intellectual champions of the regulatory welfare state proposed using it not to help those they portrayed as hereditary inferiors, but to exclude them.»
Imprudent King: A New Life of Philip II
Издательство: Wiley
Жанр: Wiley
Страниц: 456 страниц
Загрузил: alexandrus1, 14 июля 2009
   Philip II is not only the most famous king in Spanish history, but one of the most famous monarchs in English history: the man who married Mary Tudor and later launched the Spanish Armada against her sister Elizabeth I. This compelling biography of the most powerful European monarch of his day begins with his conception (1526) and ends with his ascent to Paradise (1603), two occurrences surprisingly well documented by contemporaries. Eminent historian Geoffrey Parker draws on four decades of research on Philip as well as a recent, extraordinary archival discovery—a trove of 3,000 documents in the vaults of the Hispanic Society of America in New York City, unread since crossing Philip’s own desk more than four centuries ago. Many of them change significantly what we know about the king. The book examines Philip’s long apprenticeship; his three principal interests (work, play, and religion); and the major political, military, and personal challenges he faced during his long reign. Parker offers fresh insights into the causes of Philip’s leadership failures: was his empire simply too big to manage, or would a monarch with different talents and temperament have fared better?
Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests
Издательство: Wiley
Жанр: Wiley
Страниц: 384 страницы
Загрузил: yury-m, 28 июля 2009
   Whether its software, a cell phone, or a refrigerator, your customer wants?no, expects?your product to be easy to use. This fully revised handbook provides clear, step-by-step guidelines to help you test your product for usability. Completely updated with current industry best practices, it can give you that all-important marketplace advantage: products that perform the way users expect. You?ll learn to recognize factors that limit usability, decide where testing should occur, set up a test plan to assess goals for your product?s usability, and more.
Trump University Marketing 101
Автор: Sexton Donald
Издательство: Wiley, 2010
Жанр: Wiley
Страниц: 336 страниц
Загрузил: phoenix7, 16 мая 2014
   This is a new edition of the successful guide to great marketing — now with 20 percent new and updated material. Combining the biggest name in business with the forty-year experience of one of the best-known and most respected marketing thinkers, Trump University Marketing 101, Second Edition presents all the basics of great marketing, sharing Professor Donald Sexton's lifetime of marketing experience and acumen. Each chapter focuses on one key marketing concept and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. Readers will discover the same effective methodologies Sexton teaches his own students, backed up with step-by-step instruction and handy tools and resources. Now better than ever, this new edition includes 20 percent new information, including new chapters on marketing in a difficult economy, marketing real estate, online marketing, and more. Don Sexton (New York, NY) is Professor of Marketing at Columbia University and the principle of The Arrow Group, Ltd.[registered], a marketing consulting and training firm whose clients have included GE, Citigroup, Unilever, and Pfizer, among many other well-known companies. He has taught at Columbia for more than 40 years and his articles on branding and marketing have appeared in numerous publications including the Harvard Business Review and the Journal of Marketing. He is often quoted in such publications as the New York Times, Business Week, and Beijing's China Economic Daily.
Would You Kill the Fat Man? The Trolley Problem and What Your Answer Tells Us About Right and Wrong
Автор: Edmonds David
Издательство: Wiley, 2015
Жанр: Wiley
Страниц: 240 страниц
Загрузил: admin, 23 октября 2019
   A runaway train is racing toward five men who are tied to the track. Unless the train is stopped, it will inevitably kill all five men. You are standing on a footbridge looking down on the unfolding disaster. However, a fat man, a stranger, is standing next to you: if you push him off the bridge, he will topple onto the line and, although he will die, his chunky body will stop the train, saving five lives. Would you kill the fat man? The question may seem bizarre. But it's one variation of a puzzle that has baffled moral philosophers for almost half a century and that more recently has come to preoccupy neuroscientists, psychologists, and other thinkers as well. In this book, David Edmonds, coauthor of the best-selling Wittgenstein's Poker, tells the riveting story of why and how philosophers have struggled with this ethical dilemma, sometimes called the trolley problem. In the process, he provides an entertaining and informative tour through the history of moral philosophy. Most people feel it's wrong to kill the fat man. But why? After all, in taking one life you could save five. As Edmonds shows, answering the question is far more complex — and important — than it first appears. In fact, how we answer it tells us a great deal about right and wrong.
The New ebay: The Official Guide to Buying, Selling, Running a Profitable Business
Издательство: Wiley
Жанр: Wiley
Страниц: 296 страниц
Загрузил: svinopas, 22 апреля 2009
   The only comprehensive, official guide to buying and earning money on eBay Australia Written by an eBay insider with more than ten years of experience with the company, The New eBay guides you through the very basics to the more complicated—from a brief history of eBay itself to simple site navigation to every complexity of buying and selling. Whether you just want to earn a few dollars on the side or turn your hobby into a full-time business, this book explains it all. Written in clear, user-friendly language backed by simple step-by-step instructions and helpful screen grabs from the site, the book covers everything first-timers need to know and all the secrets experienced sellers wish they knew. The first complete official guide for eBay Australia written by a company insider Covers such topics as finding items and bidding on them, pricing and listing items for sale, accepting payments, tracking sales, logistics, customer service, and more Perfect for every eBay user, from part-timers to serious sellers who want to build a profitable business, The New eBay is the ideal guide for anyone who wants to get the most out of the world's most popular shopping and selling site.
American Gridlock
Автор: H. Woody Brock
Издательство: Wiley, 2012
Жанр: Wiley
Страниц: 304 страницы
Загрузил: stalker1965, 02 сентября 2018
   
Fashion Retail
Автор: Curtis E.
Издательство: Wiley, 2006
Жанр: Wiley
Страниц: 216 страниц
Загрузил: satton, 26 декабря 2009
   When it comes to architecture and design, one area in which there has been a huge amount of popular interest is that of interiors. Yet, surprisingly little has been published in the area of fashion, despite the fact that today many top fashion houses are choosing to collaborate with leading architects and designers, with the aim of creating a unique brand. From unique boutique–chic to department stores, this book showcases around 30 of the most successful and inspiring collaborations around the world. The breath–taking results are laid out over more than 300 full colour photographs, which are accompanied by simple captions. Cases studies include: Prada, Stella McCartney, Hermés, Emporio Armani, Louis Vuitton, Burberry, Giorgio Armani, Paul Smith, Jill Sander, Issey Miyake, Dolce and Gabbana, Martine Sitbon, Fendi, Oki–ni, Missoni,Gianfranco Ferré, Comme des Garçons, Nicole Farhi, Marni, Harvey Nichols, Chloe, Selfridges, Alexander McQueen, Marks and Spencer.
In the Court of Public Opinion: Winning Your Case with Public Relations
Автор: James Haggerty
Издательство: Wiley, 2003
Жанр: Wiley
Страниц: 258 страниц
Загрузил: andreypiter, 10 октября 2009
   In The Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion. Using examples from many of the most famous cases in the past several years, In The Court of Public Opinion contains real-life strategies that CEOs, lawyers, and other executives can use when they find themselves in a high-profile lawsuit. James F. Haggerty offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood.
Journal of Decorative and Propaganda Arts 26
Автор: Berger Molly
Издательство: Wiley, 2005
Жанр: Wiley
Страниц: 300 страниц
Загрузил: admin, 27 августа 2008
   «First Prize winner in the scholarly journals category of the American Association of Museums (AAM) publication competition for institutions with budgets over $500,000 This latest volume of the groundbreaking Journal of Decorative and Propaganda Arts explores the material, social, and cultural world of the large American hotel. Ten richly illustrated essays look at the architects, designers, and social forces that created this distinctive and complex urban institution, from Gilded Age New York to 1950s Miami Beach. Broadly imagined and yet cohesively focused, the essays examine such major historical processes as consumption and modernism, and race, class, and gender. Topics include the lavish New York apartment hotels of Schultze and Weaver (the architects of the Waldorf-Astoria); the connection between hotels and mansions in the «rich man's city» of Gilded Age New York; the «bodacious» interior designs of Dorothy Draper; the flamboyant Miami Beach fantasies of Morris Lapidus; Henry Flagler's St. Augustine resorts; Atlantic City's old Traymore hotel; the social world of hotel chambermaids and clerks; the parallel world of African-American «pleasure travelers»; the trend toward efficiency and standardization; and the capitalist narrative of early-twentieth-century urban hotel demolitions.»
Foundations of Multinational Financial Management
Автор: Shapiro Alan C.
Издательство: Wiley, 2004
Жанр: Wiley
Страниц: 640 страниц
Загрузил: admin, 10 декабря 2009
   All too often, companies focus on the threats and risks inherent in venturing abroad. But multinational firms actually have opportunities that are not available to purely domestic firms. This work discusses the foundtions of multinational financial management.
Database Design and Implementation
Автор: Sciore Edward
Издательство: Wiley, 2008
Жанр: Wiley
Страниц: 784 страницы
Загрузил: andreich, 12 мая 2012
   Covering the traditional database system concepts from a systems perspective, this book addresses the functionality that database systems provide as well as what algorithms and design decisions will best implement their functionality. It describes what Java tools and techniques will help developers build an application that uses a database system.
Valuation of Companies in Emerging Markets: A Practical Approach
Автор: Luis E. Pereiro
Издательство: Wiley, 2002
Жанр: Wiley
Страниц: 507 страниц
Загрузил: np9huk, 28 марта 2009
   A comprehensive guide focusing on the valuation issues for emerging markets Valuation of Companies in Emerging Economies takes a practical, step-by-step approach to valuing both public and closely held companies in emerging economies for merger or acquisition purposes. These extremely volatile markets present their own special set of challenges, which often differ from country to country. The author provides real world, best valuation practices in both developed and emerging markets and offers links to relevant Internet resources to provide CEOs, CFOs, venture capitalists, and financial analysts with the information they need to accurately value companies around the world. Luis E. Pereiro (Buenos Aires, Argentina) is a consultant who has steered several strategic change projects in multinational corporations such as Bank of America, Union Carbide, and Nissho Iwai. He is Interim Dean of the Universidad Tocuato Di Tella, Buenos Aires, as well as Director of its MBA program and Director of the Center for Entrepreneurship and Business Venturing. His numerous articles have appeared in many prestigious business journals and books. Over the years, financial professionals around the world have looked to the Wiley Finance series and its wide array of bestselling books for the knowledge, insights, and techniques that are essential to success in financial markets. As the pace of change in financial markets and instruments quickens, Wiley Finance continues to respond. With critically acclaimed books by leading thinkers on value investing, risk management, asset allocation, and many other critical subjects, the Wiley Finance series provides the financial community with information they want. Written to provide professionals and individuals with the most current thinking from the best minds in the industry, it is no wonder that the Wiley Finance series is the first and last stop for financial professionals looking to increase their financial expertise.
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