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Книги издательства «Wiley»
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What makes your company great today, however, wont necessarily make it great tomorrow. Evolving is critical to long-term corporate performance and health. Humankinds greatest invention isnt the wheel, it is organization: people working together towards a goal that is beyond what can be achieved by the sum of individuals acting alone. As each generation finds better and better ways of working together, we perform at levels that previous generations could never have imagined. On top of long term trends like cost-free availability of information and deriving differentiation by creating an experience, the world appears to be emerging from the most profound and far-reaching economic crisis since the great depression of the 1930s. And five other factors will continue to drive global change: the historic shift in economic growth from the developed to the developing world; an unprecedented imperative for mature economics to raise productivity to preserve living standards; the rise of new networks of communication and trade; a profound challenge in balancing economic growth and environmental sustainability; and an expanded role for the state in regulating markets. For organizations to not only be excellent but stay excellent, companies need to respond to these challenges with tact and understanding that with the right techniques, change can be driven to a companys advantage. If you are a leader of people who wants to change things for the better, this book is for you. If you want to leave a profound and lasting legacy in your organization and the stakeholder it serves, this book will help you do so. |
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Издательство: Wiley Жанр: Wiley Страниц: 360 страниц Загрузил: admin, 16 апреля 2009
In this global economy, it is important to understand the power that other countries possess, and how they can affect the global market and your investment portfolio. Emerging markets represent about 75% of the world's land mass and, with population growth that is 5 times faster than in developed countries, are home to over 80% of the global population. Emerging Markets For Dummies provides you with the information you need to understand Asian, Russian, Indian, Brazilian, and other foreign markets and their place in our local and global economies. You'll get guidance on how to branch out into emerging markets to diversify your portfolio and how to incorporate these growth areas into your business and investment plans. |
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The unparalleled guide to successfully buying and selling on eBay, fully revised and updated eBay is the world's #1 shopping and selling site, where millions find bargains and make money with their own sales. Marsha Collier is the #1 eBay expert and bestselling author, with more than a million copies of her books in print. And eBay For Dummies has been the bestselling book on eBay since the original edition in 1999. Thoroughly updated to cover all the changes in the eBay site, eBay For Dummies, 7th Edition is an easy-to-follow path for new users to get from registration through making purchases to making sales. Ultimate eBay authority Marsha Collier gets you started with information about signing up, navigating the site, and using the My eBay page to track you activity. She then shows you how to find the best bargains, make a winning bid, and complete your purchase securely. While she guides you into becoming a successful eBay seller, she also shows you how you can pick up extra money in a tight economy with eBay sales. Walks you through listing an item, shoot and post a photo, communicate with bidders, safely ship a sold item, and securely collect your money Shows you how to set up a seller account, list items, offer customer service, ship merchandise, and receive payment securely Highlights expanded guidance on selling on eBay, which is the process that sparks the most demand for outside help Explores eBay's special features, showing you how to work within the rules, use the community, and even set up a charity auction Shares tips for managing multiple auctions, creating a store, troubleshooting, maintaining privacy, and reporting abuses eBay For Dummies, 7th Edition prepares you to save money on your purchases and make money on your sales, all from the comfort of your home. |
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Издательство: Wiley Жанр: Wiley Страниц: 1080 страниц Загрузил: admin, 15 августа 2009
«John Walkenbach's name is synonymous with excellence in computer books that decipher complex technical topics. With this comprehensive guide, «Mr. Spreadsheet» shows you how to maximize your Excel experience using professional spreadsheet application development tips from his own personal bookshelf. Featuring a complete introduction to Visual Basic for Applications and fully updated for the new features of Excel 2010, this essential reference includes an analysis of Excel application development and is packed with procedures, tips, and ideas for expanding Excel’s capabilities with VBA. — Offers an analysis of Excel application development and a complete introduction to Visual Basic for Applications (VBA) — Features invaluable advice from «Mr. Spreadsheet» himself (bestselling author John Walkenbach), who demonstrates all the techniques you need to create large and small Excel applications — Provides tips, tricks, and techniques for expanding Excel's capabilities with VBA that you won’t find anywhere else — Includes a CD with templates and worksheets from the book. This power-user's guide is packed with procedures, tips, and ideas for expanding Excel's capabilities with VBA.» |
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Make no mistake, etiquette is as important in business as it is in everyday life — it's also a lot more complicated. From email and phone communications to personal interviews to adapting to corporate and international cultural differences, Business Etiquette For Dummies, 2nd Edition, keeps you on your best behavior in any business situation. This friendly, authoritative guide shows you how to develop good etiquette on the job and navigate today's diverse and complex business environment with great success. You'll get savvy tips for dressing the part, making polite conversation, minding your manners at meetings and meals, behaving at off-site events, handling ethical dilemmas, and conducting international business.You'll find out how to behave gracefully during tense negotiations, improve your communication skills, and overcome all sorts of work-related challenges. Discover how to: make a great first impression; meet and greet with ease; be a good company representative; practice proper online etiquette; adapt to the changing rules of etiquette; deal with difficult personalities without losing your cool; become a well-mannered traveler; develop good relationships with your peers, staff, and superiors; give compliments and offer criticism; respect physical, racial, ethnic, and gender differences at work; learn the difference between 'casual Friday' and sloppy Saturday; develop cubicle courtesy; and, avoid conversational faux pas. Business etiquette is as important to your success as doing your job well. Read Business Etiquette For Dummies, 2nd Edition, and make no mistake. |
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Want to build responsibly, reduce waste, and help preserve the environment? Green Building & Remodeling For Dummies is your friendly, step-by-step guide to every facet of this Earth-friendly method of construction. Building a home — even a green home — uses plenty of resources and energy. This practical, hands-on book shows you how to build or remodel conscientiously, whether your dream home is a simple remodel or a brand-new multimillion-dollar mansion. You'll start by identifying green materials and sizing up potential systems and construction sites. You'll weigh the pros and cons of popular green building methods and identify opportunities for saving money in the long run. Need to find some green professionals to assist you in your venture? We'll help you do that, too.This book will also help you discover how to: understand the lifecycle of building materials; choose the right system for your green building project; put together a green team; work within your budget; use green building methods and sustainable systems; speed construction and reduce energy use and waste; refinish old fixtures and materials; beware of asbestos and lead-paint hazards; and, avoid costly mistakes. Complete with lists of ten green things to do on every project and ten things you can do right now in your home in order to go green, Green Building & Remodeling For Dummies is your one-stop guide to planning and building the home you've always wanted. |
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Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, this book gives you the most current and up-to-date information you need to navigate your way through the whole process. |
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Managing Business Change For Dummies gives you practical step-by-step advice for evaluating your organization's change effort from start to finish. This friendly guide brings you specific techniques and tools for each step of the change process — from how to pinpoint potential problems and resolve them quickly, to how to help employees respond to change with more flexible and positive attitudes. |
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Whether you're a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today's retail marketplace — from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You'll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. You can find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. And, the Bonus CD includes forms, templates, and samples that help simplify every business task, from managing inventory to creating sales and more! You can discover how to: launch a successful independent retail business; create a Web site that shines; connect with customers and increase sales; simplify operations with forms and templates on the CD; handle legal and accounting issues; design stores that really work; practice the 10 keys to retail selling; use management practices proven in the trenches; and make visual merchandising work for you. Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! |
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The only official verbal review for the GMAT from the creators of the test Anyone preparing for the Graduate Management Admission Test® (GMAT) knows it’s important to study with the experts. With The Official GMAT Verbal Review, 2nd Edition, you’ll get questions, answers, and explanations straight from the source. The only official verbal review for the GMAT Exam, this book targets your study and helps you improve your verbal skills by focusing on your ability to read and comprehend written material, to reason and evaluate arguments, and to correct written material to conform to standard English. Inside, you’ll find: • 300 actual questions from past GMAT tests, including 75 questions new to this edition • Sections on Reading Comprehension, Critical Reasoning, and Sentence Correction • Questions organized in order of difficulty to save study time. |
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With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications. The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries. Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate. Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources. The encyclopedia is also available online. For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy. Volume 2: Marketing Research. Volume 3: Consumer Behavior. Volume 4: Advertising and Integrated Communication. Volume 5: Product Innovation and Management. Volume 6: International Marketing. |
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Attacks on the Press analyzes press conditions and documentsnew dangers in more than 100 countries worldwide. In the Americas, national leaders are building elaborate state media operations todominate the news and amplify their personal agendas. In Europeanand African nations, authorities are invoking national securitylaws and deploying intelligence services to intimidate the press. The Committee to Protect Journalists' Attacks on the Press is adefinitive annual assessment of the state of press freedomsfeaturing analytical essays by CPJ experts with an overview ofmedia conditions and anti-press violations. Attacks on the Press isa platform for direct advocacy with governments and the diplomaticcommunity, and gives voice to journalists globally and a seat indiscussions at the United Nations, Organization of American States, European Union, and African Union to name a few. Compiled by the Committee to Protect Journalists, an independentnonprofit organization, Attacks on the Press is the world'smost comprehensive guide to international press freedom. |
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Leon Hess' business acumen started with picking up oil waste products and delivering them for residential use and eventually to refiners and utilities in 1933. His single-truck business quickly grew to a fleet of 12 and after returning from the war, he branched out, building his own oil refineries first at home, and later offshore as he developed Hovensa, the largest refinery in the Western Hemisphere, which he ran jointly with the Venezuelan government. With his acquisition of Amerada in the 1960s, he entered the high-stakes world of oil discovery and production, spreading his company's name — and resources — globally. His eagerness to expand the Hess empire led the company to stake one of the largest claims on the shale acreage that is now pushing the U.S. toward energy independence. Fourteen years after his death, his son John Hess faces what may be the end of the family era at Hess Corp., with a revolt from company shareholders who have accused him of mismanagement and attacks on a board stacked with his father's lifelong friends. Stripped of his chairmanship, John is shutting refineries that once were the company's major earners and seeking to sell the signature green-and-white gasoline stations that dot the Northeast and inspired the toy trucks that have become collectors' items. This book will answer a 2 main questions: Who is the private figure who built the distinctive Hess brand: a Jewish man who did business with some of the world's most powerful Arab leaders, a sports enthusiast who refused to let his family inherit his beloved football team, a tough businessman who also liked to give employees holiday gifts, a supporter of conservative politicians and a philanthropist whose foundation supports pro-abortion causes? What will remain of the legacy of a man who was the last of the oil titans, creating a major integrated company in the mode of John D. Rockefeller? |
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Until now, 3D printing has been stuff of research labs and DIY geek fairs, but it's ready for its debut the mainstream. 3D printers, combined with low-cost, user-friendly computer-aided design software and vibrant online communities and marketplaces, enable regular people to turn their ideas into real objects. Toy makers design historically accurate model trains from old photographs and print identical miniatures. Teachers and students bring book learning to life by sharing design files and 3D printing historical relics and models of human organs. Companies print prototypes of product ideas.And one doesn't have to own a printer to enjoy the fun. Similar to commercial print shops, a growing number of online 3D print services make the technology available to everyone. Consumers design (or select) their desired object, upload the file to the printer's web site, and the 3D print service fabricates in a wide range of materials, ranging from hard plastics, to silver, to spongy foam, to food. Written by the people bringing 3D printing to the masses, this book starts at the beginning, describing the market and machines. It then goes on to describe the software, the design and prototyping options, and how to integrate it all into your surroundings, be it at home, work, or school. It ends by discussing the future of this truly groundbreaking new industry. The book includes: Part I: the technology how they work, industrial and hobbyist models, softwarePart II: the businesses the marketplace, companies that sell services and host storefronts, design and prototyping companiesPart III: how to integrate and use 3D printing — to invent, design, teach, or eatPart IV: the future — the power of combining previously incompatible materials, intellectual property and consumer safetyThis is the first thorough introduction to this brave new world, brought to you by the people who are making it happen. |
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The Study Guide includes chapter overviews, key concepts, multiple-choice and true/false review questions, worked and un-worked exercises and problems with complete solutions. It also includes a math review section at the end of the first chapter to help gauge what sort of math background the student is approaching this course with. |
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