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Книги издательства «Wiley»
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Need to brush up on your Spanish? Intermediate Spanish For Dummies is your key to success in building your writing skills and bolstering your confidence. It gives you the straight talk and nitty-gritty detail that will see you successfully through any major or minor roadblocks to communicating in Spanish. This friendly, hands-on workbook is loaded with practical examples and useful exercises so you can practice how native speakers use the language. From vocabulary and numbers to juggling tenses, you'll get a clear understanding of the nuances of Spanish style and usage that will have you writing like a native in no time. Plus, you'll find multiple charts that provide conjugations for all types of Spanish verbs. You'll get up to speed with Spanish grammar, master essential differences between Spanish and English language usage, and be able to communicate effectively when traveling or conducting business. Discover how to:* Use fundamental Spanish grammar, from nouns, adjectives, and adverbs to pronouns, prepositions, and conjunctions* Select and conjugate Spanish verbs correctly* Understand the importance of grammatical gender in Spanish* Avoid the most common writing mistakes* Use numbers and express dates and times* Name countries and nationalities in Spanish* Expand your Spanish vocabulary exponentially* Get comfortable with the subjunctive* Combine verbs with confidence and competence Sharpen your Spanish-language skills the fun and easy way with Intermediate Spanish For Dummies. |
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Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You'll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You'll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:* Know and respond to your customers' needs* Handle budgets and forecasts* Recruit and retain top people* Establish and run employee teams* Use Sarbanes-Oxley to your company's advantage* Negotiate with the best of them* Build long-term relationships with clients* Avoid common managerial mistakes* Improve cash flow* Market your products and services* Make the most of your advertising dollar Once you know what an MBA knows, the sky's the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off! |
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This book is a riotous, irreverent account of the people and events that have shaped Britain. Always getting those kings and queens confused? Never sure what happened when? Then you need this book. Inside you'll find rip-roaring stories of power-mad kings, executions, invasions, high treason, global empire building, and forbidden love — not bad for a nation of stiff upper lips! * Revised and expanded to include the historical parliamentary elections of 2010 and the British mission in Afghanistan * Accompanied by access to a timeline and 'Who's Who in British History' section on dummies.com * This new edition contains an 8-page color insert so you can see who, what and where the ensuing historical action takes place. |
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How to create effective and exciting business events from huge trade shows to power meetings? Meetings planning guru Susan Friedman shares her secrets of success and reveals how she remains a star in the convention and event industry (which generates $100 billion worldwide and provides 1.5 million full-time jobs in the U.S.). Filled with practical tips on how to keep events on time and on budget, this guide gives expert advice on managing hidden costs and planning around event emergencies. Readers get clear counsel about the fine print of event planning from contracts and insurance, to zoning and liquor licenses, to dealing with volunteers and union workers. Susan Friedmann, CSP (Lake Placid, NY), is President of The Tradeshow Coach, an organization that works with national and international exhibitors planning trade shows and special events. Susan has executed trade show programs for clients such as American Express, IBM, Sun Microsystems, Kimberly-Clark, Eli Lilly, and Deere and Co. Susan has a Web site, and an online newsletter read by more than 7,000 clients and industry decision-makers. |
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This is an interactive guide to every element of the business planning process. Are you an entrepreneur who wants to make it big? A manager grappling with logistics? A small business owner trying to map out a future in shaky economic times? Then look no further! Business Plans Kit For Dummies is a nuts-and-bolts guide to evaluating and invigorating your commercial strategy, no matter how big or small your business. Lay the foundations identify your long-term goals and brainstorm your business options. Develop the skills sketch out a working model, size up competitors and fire up your marketing machine. Make it personal scrutinise the ins and outs of your budget and diagnose what you need to take your ideas forward. Maximise your plan's potential take advantage of the latest online resources and e-technology to give your venture the edge. Fix faulty strategies recognise weak spots, build on strengths and make preparations to update your plan a year from now. Open the book and find: advice on stimulating business creativity; effective ways to research your start-up needs; how to get the most out of your industry; tips on sharpening your marketing drive and developing a customer profile; forecasting strategies for every kind of business; planning sheets, sample budgets and managerial forms; and, how to use libraries, directories and search engines to your advantage. The interactive companion CD-ROM is packed with templates, worksheets, assignments and checklists to help you kick-start the planning process, monitor progress and get your business on track. |
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With 2 billion sites on the Web, who’s looking at yours? Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what’s new in Google Analytics, how to get the most from the program, and what to do with what you learn. — Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports. — Learn to interpret and apply Analytics results, even if you’re not a Web pro. — See how other companies use Analytics data. — Explore new features such as AdSense integration, cost data settings, motion charts, custom reports, and event tracking. — Apply the information you’ll get from reports on traffic, visitors, content, site searches, and more. — Drill down deeper with advanced techniques, tips, and hacks. |
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A philosophical look at the movie Inception and its brilliant metaphysical puzzles Is the top still spinning? Was it all a dream? In the world of Christopher Nolan's four-time Academy Award-winning movie, people can share one another's dreams and alter their beliefs and thoughts. Inception is a metaphysical heist film that raises more questions than it answers: Can we know what is real? Can you be held morally responsible for what you do in dreams? What is the nature of dreams, and what do they tell us about the boundaries of self and other? From Plato to Aristotle and from Descartes to Hume, Inception and Philosophy draws from important philosophical minds to shed new light on the movie's captivating themes, including the one that everyone talks about: did the top fall down (and does it even matter)? |
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The essential companion to Stieg Larsson's bestselling trilogy and director David Fincher's 2011 film adaptation Stieg Larsson's bestselling Millennium Trilogy — The Girl with the Dragon Tattoo, The Girl Who Played with Fire, and The Girl Who Kicked the Hornet's Nest — is an international phenomenon. These books express Larsson's lifelong war against injustice, his ethical beliefs, and his deep concern for women's rights. The Girl with the Dragon Tattoo and Philosophy probes the compelling philosophical issues behind the entire trilogy. What philosophies do Lisbeth Salander and Kant have in common? To catch a criminal, can Lisbeth and Mikael be criminals themselves? Can revenge be ethical? Drawing on some of history's greatest philosophical minds, this book gives fresh insights into Larsson's ingeniously plotted tale of crime and corruption. |
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Includes chapters 2, 3, 4, 5 and 6 from the Home Office's Life in the United Kingdom book. This fully updated edition of The British Citizenship Test For Dummies covers all the most up to date information that you need to know to pass the latest UK Government's Life in the UK test — valid for tests taken after April 2007. With an in-depth coverage of the nation's history, culture, customs and educational, political and social institutions, and over 300 questions to practice on, this is the perfect helping hand on your way to becoming a British citizen. The British Citizenship Test For Dummies 2nd Edition covers: Part I: Deciding to Stay in the UK. Part II: Getting to Know the Immigration and Citizenship Players. Part III: Taking Care of Immigration and Citizenship Paperwork. Part IV: Taking the Citizenship Test. Part V: Troubleshooting Your Application. Part VI: Reaping the Rewards of Citizenship. Part VII: Ten Helpful For Dummies Books. Appendix A: Revision Material for the Life in the UK Test. Appendix B: Sample Questions and Answers for the Life in the UK Test. |
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This is the only official quantitative review for the GMAT from the creators of the test. Anyone preparing for the Graduate Management Admission Test[registered] (GMAT) knows it's important to study with the experts. With The Official Guide for the GMAT Quantitative Review, Second Edition, you'll get questions, answers, and explanations straight from the source. The only official quantitative review for the GMAT Exam, this book targets your study and helps you improve your quantitative skills by focusing on your ability to solve equations, interpret data, coordinate geometry, and determine probability with assurance and ease. Inside, you'll find: 300 actual questions from past GMAT tests, including 75 questions new to this edition; sections on Arithmetic, Algebra, Geometry, Problem Solving, and Data Sufficiency; and, questions organized in order of difficulty to save study time. The Graduate Management Admission Council certifies all content so you can trust that you're getting expert guidance as you prepare for the GMAT Exam. |
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The Official Guide for GMAT Review, 12th Edition is the only book on the market written by the creators of the GMAT exam. Inside you'll find more than 800 actual GMAT questions from previous tests with answers and detailed explanations. There's also a grammar review, math review, actual essay topics, sample responses, and scoring information insights into the GMAT exam that debunk test-taking myths. Plus, use the diagnostic section to pinpoint your skill level and focus on the areas where you need the most help. |
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This excellent guide tells graduate students and other young scientists and engineers everything they need to know to help them work creatively and communicate their achievements in oral presentations and written publications. Also addressing the topics of scientific ethics, electronic publishing, and patents, this concise but comprehensive book will help answer many of the questions faced by novice researchers, thereby making their tasks seem less intimidating. |
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Cocktails evoke glamour – whether it is James Bond ordering a Martini ‘shaken not stirred’ or Sarah Jessica Parker and her friends in ‘Sex in the City’ sensuously sipping Cosmopolitans. The Design Mix – Bars, Cocktails & Style brilliantly captures the sophisticated, alluring world of today’s international bar scene. As well as profiling over 25 of the top bar and restaurant interiors, this lavishly illustrated book sheds light on the inspiration behind their cutting-edge designs. Alluding to the cocktail’s wider cultural connotations with the inclusion of film stills and posters, it also features many classic recipes as well as new creations by renowned mixologist Jamie Walker. With over 200 photos, this richly atmospheric book offers readers fascinating insights into the exclusive world of cocktail culture. |
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Functional genomics--the deconstruction of the genome to determine the biological function of genes and gene interactions--is one of the most fruitful new areas of biology. The growing use of DNA microarrays allows researchers to assess the expression of tens of thousands of genes at a time. This quantitative change has led to qualitative progress in our ability to understand regulatory processes at the cellular level.This book provides a systematic introduction to the use of DNA microarrays as an investigative tool for functional genomics. The presentation is appropriate for readers from biology or bioinformatics. After presenting a framework for the design of microarray-driven functional genomics experiments, the book discusses the foundations for analyzing microarray data sets, genomic data-mining, the creation of standardized nomenclature and data models, clinical applications of functional genomics research, and the future of functional genomics. |
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Most histories of twentieth-century architecture cite Peter Behrens' influence on three of his protégés--Walter Gropius, Ludwig Mies van der Rohe, and Le Corbusier--and mention the turbine factory and arc lamp he designed for the German electrical firm AEG. Now Behrens' full contribution to the history of twentieth-century architecture is finally told, in Stanford Anderson's indispensable guide to one of the great designers of our century.The author was first attracted to Behrens as one of the emblematic figures in the development of architectural modernism. Over the years, he has reflected critically on the growing body of Behrens scholarship that has appeared on both sides of the Atlantic, as well as on the views of such tastemakers as Philip Johnson, who rejected Behrens' AEG Turbine Factory, the signature icon of his early experiments in modernism, in favor of his later conservatively classical work. Anderson now assimilates decades of research into a definitive work that considers Behrens from the most nuanced perspective yet and that clarifies many problematic issues such as Behrens' endorsement of historical determinism and his work on Hitler's proposed monumental axis in Berlin.The book looks at the cultural and architectural context in which Behrens worked, his early career, and the relation of his own house in Darmstadt to his ideal of a society where life is formed as art. It also looks at his directorship of the School of Arts and Crafts in Düsseldorf, where he drew on the work of such brilliant historiographers of art and architecture as Alois Riegl and August Schmarsow. In his conclusion, Anderson considers Behrens' melancholy in the face of modern industrial society and his avoidance of a direct address of life, despite, or rather because of, his professed commitment to express life as art. |
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This laboratory guide for successful electrophoretic separations is divided into two parts to provide readers with a thorough presentation of the fundamentals followed by a detailed description of the most common methods currently in use. This fourth edition retains the successful concept of its predecessors, yet features a brand-new layout, and is further enhanced by a section on difference gel electrophoresis, while the chapter on proteome analysis is practically all new and considerably extended, plus there are now around 10 % new literature references. |
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«I've struck it!» Mark Twain wrote in a 1904 letter to a friend. «And I will give it away--to you. You will never know how much enjoyment you have lost until you get to dictating your autobiography.» Thus, after dozens of false starts and hundreds of pages, Twain embarked on his «Final (and Right) Plan» for telling the story of his life. His innovative notion--to «talk only about the thing which interests you for the moment»--meant that his thoughts could range freely. The strict instruction that many of these texts remain unpublished for 100 years meant that when they came out, he would be «dead, and unaware, and indifferent,» and that he was therefore free to speak his «whole frank mind.» The year 2010 marks the 100th anniversary of Twain's death. In celebration of this important milestone and in honor of the cherished tradition of publishing Mark Twain's works, UC Press is proud to offer for the first time Mark Twain's uncensored autobiography in its entirety and exactly as he left it. This major literary event brings to readers, admirers, and scholars the first of three volumes and presents Mark Twain's authentic and unsuppressed voice, brimming with humor, ideas, and opinions, and speaking clearly from the grave as he intended.» |
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