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Книги издательства «Virgin Publishing»
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«From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people. In «Business Stripped Bare», Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. In this work, discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out the true story behind Virgin Blue's success in Australia, what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet. Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, «Business Stripped Bare» is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.» |
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Googled is candid and authoritative — based on extensive research including in-house at Google HQ — and doesn't flinch from outlining the negatives related to the Google worldview, as well as charting the extraordinary vision and business acumen that brought us the phenomenon of the uber search engine. And crucially, it's not just a history or reportage: it's forward-looking. This book is ahead of the curve, unlike any Google books that have gone before — which tend to have been near-histories, somewhat starstruck, now out of date, or don't look at the full synthesis of business and technology. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined. It's already being hailed as the definitive work on Google. On one level Auletta uses Google as a stand-in for the digital revolution as a whole — and goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with — and against — them. Apart from the fullest account ever told of Google's rise, the reader discovers the 'secret sauce' of Google's success, and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to how media business may be done going forward. For the Google story may well be the canary in the coal mine. |
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Today — six years after it was created in a Harvard dorm room — over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale. With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. Zuckerberg has consistently focused on growth and not on profit and has remained resolute that Facebook will transform how people communicate. By all evidence it is now succeeding — spectacularly — on a global level. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually done. |
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