«COATS! Max Mara will delight thousands of women who secretly slip on «my Max Mara» just for pleasure-and millions more who still wish they had gone ahead and bought that unforgettable coat. The publication of this book coincides with a traveling exhibition that includes more than 50 classic coats from the company archives, accompanied by numerous images and sketches showing their design development. The illustrations are highlighted by special interpretations of the iconic model #101801 Max Mara camel-hair coat by photographers such as William Wegman and Miwa Yanagi-plus sketches by Karl Lagerfeld, Jean Charles de Castelbajac, Luciano Soprani, Guy Paulin, and Anne-Marie Beretta, and classic fashion photography by Sarah Moon, Manfredi Bellati, Peter Lindbergh, Richard Avedon, Steven Meisel, Craig McDean, and many others. Essays and critical texts on the history of the company and its influence on fashion design give a broad view of Italian fashion, past and future.»
