Forties Fashion

The definitive book on 1940s fashion in America, Europe, Australasia, and Japan. From French style under the Occupation and the make do and mend approach to wartime clothing shortages through issues of dress, patriotism, and propaganda to the rise of American fashion houses in the postwar period: here is a comprehensive look at the fashions and styles that emerged around the world during the 1940s. During the Second World War, between air raids and ration lines, fashion managed to express ideals of beauty, femininity, and luxury even though patriotic and practical considerations came first. The vivid text by renowned fashion specialist Jonathan Walford details how fashion was considered not a frivolity but an aesthetic expression of circumstances in the 1940s. While Fascist states tried to create national styles before the war began, by 1940 the pursuit of beauty was promoted on both sides of the conflict as a patriotic duty. From prewar to postwar, international attitudes emerge from period advertisements, images of real clothes, and firsthand accounts in contemporary publications. The result is a glorious celebration of everything from practical and smart-looking attire for air raids (hooded capes with large pockets and zippered jumpsuits) to street fashion and the creation of Christian Dior's New Look collection in 1947. 250 illustrations, 220 in color.