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Книги Shaughnessy Adrian
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Printed brochures, catalogues and 'multi-page' documents form the bedrock of many graphic designers' daily practice. Most printed literature is disposable: today's hot communication document is tomorrow's landfill. But the best brochures, catalogues and documents have a permanence and organic completeness that has become important in the ephemeral, and increasingly electronic, world of instant communications. This book features the best of contemporary printed literature. It offers a critical survey of current graphic design, showing work by leading practitioners from the USA, Europe and Japan. Arranged in a designer-by-designer format and accompanied by interviews with some of the designers responsible for the featured work, this book offers a complete and informative picture of this popular subject. |
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Graphic designers constantly complain that there is no career manual to guide them through the profession. Design consultant and writer Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and suggestions — that you won't have been taught at college — for running a successful business. This revised, extended edition includes all-new chapters covering professional skills, the creative process, and global trends, including green issues, ethics and the rise of digital culture. The book contains all-new imagery, and the previous interviews have been replaced with new ones, each focusing on a specific issue of importance to graphic designers. |
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