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Книги издательства «RotoVision»
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«As visual creatives, graphic designers are well informed about photography. They often carry around a camera, but rarely share the same concerns as professional photographers. As a result, the photographs they produce are distinctly unconventional and often appear in their design work — in fact, a glance at a designer's personal photography will offer vital clues into their working methods and obsessions. Selected from the personal portfolios of the world's most innovative and creative graphic designers, «Photographs by Graphic Designers» includes every type of photographic image, from macro details and funny moments, to found type, street scenes, rare objects, and monumental vistas. The book also includes personal portraits, quirky fashions, and organic and manmade colours, textures, and environments. Featuring work from big name international designers such as Armin Vit, Ellen Lupton, Sean Adams, Bryony Gomez-Palacio, Ann Willoughby, James Victore, Ed Fella, and Marian Bantjes, this is a unique and inspirational reference library of innovative imagery.» |
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Type Specific shows designers how typefaces designed for a specific purpose succeed by exploring each of the features that must be considered. These include letterforms, counterspaces, cross sections, ascenders/descenders and junctions and how they work, in both print and screen, across a range of applications: posters, directories, newspapers and magazines, CD covers, packaging, signage and film titles — including The Kitchen's organic paintbrush front for the promotion of Levi's Vintage Clothing and Saturday's elegant stencil-style face for the Chen Pascual identity. The whole gamut from free-from to precision is explored. |
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«With international clients recognising diverse religious observations, an increasing number of festivals, celebrations, and holidays are appearing on the calendar, and designers are being commissioned to communicate celebration greetings to audiences worldwide. «Celebration Graphics Sourcebook» presents innovative case studies from across all media, budgets, and cultures. As celebrations are a time for fun, these solutions are also some of the most exuberant and beguiling graphic solutions in contemporary design. Examples featured come from a wide range of seasonal holidays, non-religious celebrations, weddings, naming ceremonies, and birthday celebrations, among others. Celebrations are arranged month by month, interspersed with weddings, birthdays, Name Days, Bar Mitzvahs, and other life-marking events. An extensive resources section lists religious observations in every major religion, as well as dates, colour palettes, iconography, symbols, phrases, and ceremonies.» |
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The World’s Top Photographers’ Workshops pairs in-depth, practical advice with stunning images and personal tips from the world’s leading photographers. The latest in this series, Celebrity and Performance, offers hardworking, incisive, and comprehensive advice on this field of photography. This book shows how to shoot big personalities; the challenge being to capture something special and unique from celebrities who spend many of their waking hours in front of a camera or audience. Techniques workshops cover all the practical considerations. Work reflecting all aspects of celebrity and performance photography is showcased, including projects shot in studios, on sets, in theaters, on stage, and on location. Official and unofficial, reportage and staged photographs are featured, including: portraiture and cover shots; lifestyle stories for celebrity magazines; celebrity weddings; celebrity children; film unit stills photography; behind the scenes reportage; dance and opera performance and rehearsal photography; theatre promotional shots; gig photography; band portraits; head-shots; glamour photography; catwalk photography; paparazzi street photography; and red-carpet/press conference news coverage. Image portfolios, combined with the photographers’ comments on what has influenced their lighting styles and technical decisions, introduce readers to the aesthetics of celebrity and performance photography. Photographers’ technical breakdowns of the ighting/composition/colour/tone/imaging they have used, and why, gives readers a thorough knowledge of appropriate equipment and techniques. Checklists and tips-and-hints panels pass on hard-won knowledge in a simple form. --This text refers to an out of print or unavailable edition of this title. |
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Print and Production Finishes for Brochures and Catalogs demystifies the production process for graphic designers, enabling them to achieve the best possible work. At some point, every graphic designer is commissioned to design a brochure or catalogue. While other books offer inspiration for design, this book focuses on the materials and finishing techniques needed to create the desired effect for those jobs, exploring their creation from a production and manufacturing point of view. Roger Fawcett-Tang has selected world-class work across all areas, from high fashion to mail order, and reveals the skills and techniques needed to meet any requirement. There’s also an illustrated glossary of materials (both standard and innovative) and processes. From producing the latest aspirational publication to making the mundane look desirable, Print and Production Finishes for Brochures and Catalogs is both an indispensable practical guide and a sourcebook for ideas. |
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The Designer’s Desktop Manual unravels the essential technical aspects of key areas of print and screen-based design – type and typography; colour; imaging; layout; and printing – via step-by-step projects and inspirational examples. Each section will analyse the technological issues – from the most basic, introductory techniques and principles, to more advanced practices – and the skills needed to work within each area of design. The Designer’s Desktop Manual empowers the amateur or student designer, tackling common technical problems and establishing best-practice guidelines alongside a wealth of technical hints and tips. The Designer’s Desktop Manual also puts the most up-to-date digital and hand-made techniques into the context of the evolution of design, allowing the design student to gain a deeper knowledge of design processes and techniques. |
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«Experimental Formats 2 builds on the success of Experimental Formats, bringing the subject bang up to date. It explores every aspect of designing the printed form, from single page to commercial package. Case studies of professional work celebrate the healthy tradition for experimentation in this field, showcasing projects that stand out on their physical merits alone. Looking at proportions, formats, materials, printing, folding and binding, Experimental Formats 2 offers designers an awe-inspiring selection of inspirational new ideas for practical application. It also explores exciting material innovations such as tear-proof «plastic», paper, and PVC, gelling agents, luminescent inks, concertina folds, single-screw and press-stud binding, among its many treasures. With its definitive glossary of terms, this is an indispensable guide and inspiration for the future of two and three-dimensional print and graphic design.» |
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Instant Graphics is an inspirational resource for designers and illustrators, exploring how clip art and digital imagery have transcended their one-time status as cut-and-paste tools for home designers. Clip art is one of the foundation stones of leading-edge graphic design, illustration, and even motion graphics, and digital images are used as source material in design. Together, they are vital components in a wide range of work, a means of sourcing (often expensively) an incredibly wide range of illustration styles. This book offers both the inspiration and the means to achieve stunning original work. It features beautiful full-colour illustrations with source notes from and interviews with top graphic design professionals. By partnering practical hints and cutting-edge processes with working examples, together with a unique resource section showing where to find royalty-free clip art in a range of styles, it offers illustrators and designers a vital creative tool. |
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Outdoor cooking has far surpassed the days of the simply grilling on the patio. Incorporating everything from fully-stocked bars to full-size kitchen appliances in its plans, open-air cooking has soared to new levels of creativity, design, and technique. With Outdoor Kitchens you will be able to personalize the outdoor cooking space that perfectly suits your lifestyle. Superb photography creates a catalog of options, inspiring you to design a space that exactly meets your desires, climate, cooking style, and budget. This book equips you with all the information you need to successfully set up an outdoor kitchen, from tips on choosing the right dcor to proper equipment selection, allowing you to make all the correct decisions along the way. |
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Outsize is the book for graphic designers needing to make their client's message stand out, but it is also of obvious appeal to those interested in the subject who can learn from the techniques of large scale design. Large scale graphics are strongly influenced by their context — where they're placed, how they interact with those who will view them, how suitable they are for the environment. The book explores and explains these factors so the designer's work will have far greater effect. It guides the reader through the potential pitfalls and hazards of using non-standard substrates such as brick glass or vinyls, and highlights issues of weatherproofing and structural properties. It also contains handy hints on managing the process, as well as collaborations with those in related fields such as product designers, sign painters, engineers and architects with its huge global range of contemporary examples. Outsize is both inspiration and information for 2-D and 3-D designers in all disciplines. |
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DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the ‘what?’ and ‘why?’ of design, DemoGraphics: Packaging dissects the ‘who?’. Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits. Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works and how it evolved from a prototype or concept to form successful, user-centred design. DemoGraphics: Packaging also offers designers a palette of ideas, materials, and inspirations with which to design their own targeted packaging. This is a vital text for both designers and brand, advertising, and marketing professionals and students. |
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Now available for the first time in paperback, the best-selling What is Graphic Design? Explores all the issues that shape design today: economics, ethics, technology, theory, and developments in other arts. It looks at how graphic design has evolved over the centuries, from the development of book printing in medieval Germany to the present day, including magazines, corporate branding, television titles, films, and websites. What is Graphic Design? Breaks the discipline down into its elements, looking at typography, how text and images combine – the essence of graphic design – and how the process of reproduction underpins every aspect of design. This concise, accessible handbook is a must-have for students and professional designers. |
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500 Internet Hints, Tips and Techniques is the essential companion for anyone who wants to use the internet to its full potential, as a means of communicating (by computer, phone, or mobile device), participating in a community, setting up and running a blog, photolog, or vlog, or contributing to popular sites such as Facebook, MySpace, YouTube, and Flickr. From basic dos and don’ts, to software tips and troubleshooting advice, this accessible, colourful blend of step-by-step tutorials, quick fixes, and bullet-point tips is the perfect antidote to boring technical manuals. Aiming to demystify issues around creating content, storage, sharing, navigation, remote working, and data protection, this book will help you “skill-up” by means of simple, jargon-free explanations. So whether you have a state of the art laptop, a Blackberry, or a humble PC, and are generating images and video via a digital video camera, or a multimedia phone, this highly illustrated, jargon-busting book gives you all the skills you’ll need to create content to share with family, friends and associatese. |
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The best-selling, international review of the year's most innovative works in visual communication, this annual features, in full colour, the winners of the toughest competition in the field — the Art Directors Club Annual Awards. The book presents, with exceptional clarity and detail, the work of gold and silver medallists and distinctive merit winners in national and international advertising, graphic design, and new media.Founded in 1920 and based in Manhattan, New York, the Art Directors Club is the premier international organization of creative professionals and associates in advertising, graphic design, interactive design, interactive media, photography, and illustration. Its annual awards honour visual innovation and excellence in the communication arts. |
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By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job. With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience’s attention. Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd — including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. |
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Includes packaging for food and drink, technology and entertainment products, health and beauty items. With informative text and specially commissioned full-color photographs, Print and Production Finishes for Packaging shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is featured and explored, revealing the skills and techniques that work to grab the target audience’s attention. For print and production finishing ideas on everything from boxes, cartons, bottles, tubes, cans, packs, jars, multi-packs, and gift packs, Print and Production Finishes for Packaging is an indispensable ideas sourcebook and practical guide to finishes, surface graphics, detailing, and materials that help make packaging stand out from the crowd — including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job. |
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Features the best in international invitations, greetings, and business cards. Following the success of the previous titles in the Art series, Promo-Art features the best in international card design, from business cards designed according to strict briefs, to invitations produced with total creative freedom. Detailed captions discuss how the considered use of artwork, typography, paper stock, and printing and finishing techniques can help you achieve successful promotional art. More than any other form of print design, the physical quality of a card can have an impact on its recipient, opening up a whole field of input for the designer. Events promotions, festive celebrations, and greetings cards provide a welcome oportunity for playful interpretations in design. In-depth interviews reveal how leading designers achieve a happy balance between utilitarian constraints and artistic possibilities. |
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