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Random House, Inc.
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What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research.Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively. |
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Tiffany Aching, the young witch from The Wee Free Men, A Hat Full of Sky and Wintersmith is back in a new adventure featuring Discworld characters both familiar to fans (such as Tiffany, the Wee Free Men, Granny Weatherwax and Nanny Ogg) and new (meet Wee Mad Arthur, the Nac Mac Feegle on the City Watch whose only previous appearance was a brief cameo in Feet of Clay and city witch Mrs. Proust — a fabulous Pratchett creation). Oh, and there's a magic book or two, a twist through time, a Cunning Man — and a Giant Man of chalk... |
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Though as cunning as ever, the formidable Skullion — previously head porter, now elevated to Master — is showing signs of physical frailty after his stroke. So the tricky business of appointing a new Master must start all over again. Meanwhile the College's monstrous debts refuse to go away, and a sinister American media mogul seems determined to make a television documentary on the premises, destroying part of the chapel in the process. Moreover, the widow of the previous Master is convinced that her husband was murdered, so she plants an agent in the Senior Common Room to dig up an unpleasant truth that everyone else would prefer kept under the carpet. Faced with such continuing crises, the instinct of the true Porterhouse man is to reach for the bottle — or to fall back on the subtle and traditional Cambridge skills of blackmail and kidnap. But will those be enough? |
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'Glubbslyme. You're magic'! When Rebecca wades into the witch's pond after a row with her best friend Sarah, she meets a very unusual new friend — a huge, warty toad! And Glubbslyme is no ordinary toad. Hundreds of years old, he can talk and — best of all — he can work magic. Maybe, just maybe, he can help Rebecca be best friends with Sarah again? |
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I'm Tracy Beaker, the great inventor of extremely outrageous dares — and I dare you to read a more brilliant story than this! I've bought a big fat purple notebook for writing down all my mega-manic ultra-scary stories in. But especially for my own story, of how my foster-mum, Cam, has turned out to be a real meanie; no designer clothes, when I really need them; a pokey flat, and a horrible new school. No wonder I bunk off... Still, it will have to do until my real mum comes and gets me. And until then, no-one is going to be better at the Dare Game than Tracy Beaker! |
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This book features pregnant women, students and journalists; farmers and birdwatchers, ex-wives, adolescent lovers — and dancing girls. All ordinary people or are they? In this collection of short stories, Margaret Atwood maps human motivation we scarcely know we have. |
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NOW A MAJOR motion picture starring Bill Murray, Tim Robbins, Martin Landau, Saoirse Ronan, and Harry Treadaway This tie-in edition of The City of Ember features a movie-art cover and an 8-page photo insert. Jeanne DuPrau's instant classic tells the story of the great, underground city of Ember, designed as a last refuge for the human race. But when the storerooms run out of food and the lights begin to fail, it's up to two teens, Lina and Doon, to decipher the fragments of an ancient parchment and find a way out of Ember. |
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«The twentieth century has been called 'the American Century'. Not since the days of the Roman emperors has there been such a succession of rulers holding the fate of the world in their hands. Now, award-winning biographer Nigel Hamilton gives us the lives of the twelve men, from Franklin D. Roosevelt to George W. Bush, who presided over America's imperial fortunes — the good, the bad and the truly awful. How did these American Caesars reach the White House? What were the challenges they faced when they got there and how did they meet them? And who were these men in their private lives? Compulsively readable, packed with unforgettable characters as well as stories, lessons and revelations, «American Caears» is essential reading for our times.» |
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Is Discworld ready for educated rats? Set in the Discworld, a brand new and marvellously eccentric fantasy tale for young readers. Maurice, an amazing cat, who has survived four years on the toughest streets in the whole of the Discworld, reckons that rats are dumb. Clever, OK, but dumb. Maurice, however, is smart — smart enough to recognize that there's a new kind of rat around; rats that have been eating wizards' rubbish and can now talk. And Maurice is also smart enough to get a pretty amazing idea when he spots a kid playing the flute. Now he has his very own Pied Piper to go with his plague of rats. And Maurice's money-bags are getting fuller and fuller. That is, until the group reaches the far flung village of Bad Blintz. |
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Agent Number 67, nicknamed Pygmy for his diminutive size, arrives in the United States from his totalitarian homeland. An 'exchange student' he is welcomed with open arms by his Midwestern host family. Simpsons-spinoffs, they introduce him into the rituals of postmodern American life, which he views with utter contempt. Along with his fellow operatives, he is planning something big, something truly, truly awful, to bring this big dumb country's fat inhabitants to their knees. |
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«Now bereft of both youth and ambition, Detective Inspector Ray Lennox is recovering from a mental breakdown induced by occupational stress and cocaine abuse, and a particularly horrifying child sex murder case back in Edinburgh. On vacation in Florida, his fiancee Trudi is only interested in planning their forthcoming wedding, and a bitter argument sees a deranged Lennox cast adrift in strip-mall Florida. He meets two women in a seedy bar, ending up at their apartment for a coke binge interrupted by two menacing strangers. After the ensuing brawl, Lennox finds himself alone with Tianna, the terrified ten-year-old daughter of one of the women, and a sheet of instructions that make him responsible for her immediate safety. Lennox takes her across the state to an exclusive marina on the Gulf of Mexico, and quickly suspects that he has stumbled into a hornet's nest: a gang of organized paedophiles, every bit as threatening as the monster that haunted him back in Edinburgh.His priority is to protect the abused girl, but can the edgy Lennox trust his own instincts? And can he negotiate her inappropriate sexuality, as well as his own mental fragility, while still trying to get to grips with the Edinburgh murder and the emotions it unleashes in him? A novel about the corruption and abuse of the human soul and the possibilities of redemption, «Crime» is a thrilling journey into the bright glamour of the Sunshine State and a seething underworld of utter darkness.» |
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A wonderful new novel from the Carnegie Medal winner. A riotous, wise, and gripping junior Discworld novel. Up on the chalk downs known as The Wold, witches are banned — ever since the Baron's son vanished in the woods. Anyway, as all witches know, chalk is no good for magic. Nine-year-old Tiffany Aching thinks her Granny Aching — a wise shepherd — might have been a witch, but now Granny Aching is dead and it's up to Tiffany to work it all out when strange things begin happening. There's a fairy-tale monster in the stream, a headless horseman and, strangest of all, the tiny blue men in kilts, the Wee Free Men, who have come looking for the new hag. These are the Nac Mac Feegles, the pictsies, who like nothing better than thievin', fightin' and drinkin'. When Tiffany's young brother goes missing, Tiffany and the Wee Free Men must join forces to save him from the Queen of the Fairies. From the Hardcover edition. |
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First meet young Lockhart Flawse from Flawse Hall on Flawse Fell. Then hear his story of gassing, whipping, blowing up, killing and stuffing — in fact, the everyday tale of a wild child of nature plunged into the genteel mock-Tudor world of surburban Surrey. |
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Michael was in a hurry. He was scrambling up the ladder at Drake & Sweeney, a giant D. C. firm with 800 lawyers. The money was good and getting better; a partnership was three years away. He was a rising star, with no time to waste, no time to stop, no time to toss a few coins into the cups of panhandlers, no time to walk around them on the sidewalk, and no time for a conscience. But a violent encounter with a homeless man stopped him cold. Michael survived; his assailant did not. Who was this homeless man? Michael did some digging and learned that he was a mentally ill veteran who'd been in and out of shelters for twenty years. Then, Michael dug a little deeper, and found a dirty secret, and the secret involved Drake & Sweeney. The fast track derailed; and the ladder collapsed. Michael bolted from the firm, and took a top secret file with him. He landed in the streets, a poverty lawyer, a street lawyer, an advocate for the homeless, and a thief. |
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INTRODUCTION BY GERMAINE GREER. Shakespeare's sonnets are lyrical, haunting, beautiful and often breath-taking, representing one of the finest bodies of poetry ever penned. They demonstrate the writer's skill in capturing the full range of human emotions within a carefully prescribed form and creating something unique in every one. Some are familiar — Shall I compare thee to a summer's day? — others unexpected, but together they form an extraordinary meditation on the nature of love, lust, beauty and time. |
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