Driving Honda: Inside the World's Most Innovative Car Company

Driving Honda by Jeffrey Rothfeder takes a revealing look inside the world-beating car maker. Honda Motors has quietly become one of the most successful multinational corporations in history. Since its founding in 1949 with the very first motorcycle, Honda — the world's fifth largest car manufacturer and Japan's second biggest — has abided by three unorthodox principles that value innovation over self-promotion, decentralization over corporate control, and dialectics over certainty. These management tenets have made Honda the model of what a multinational manufacturer should be in a globalized business environment — and point the way forward for others. Toyota may get all the attention (for both the right and wrong reasons, these days), but it's Honda that gets the results. Jeffrey Rothfeder is a veteran, award-winning business journalist. He has written the recent Wall Street Journal bestseller Make or Break and McIlhenny's Gold. His articles have appeared in the New York Times, Forbes, Fortune, PC World, and Popular Science, among others.