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Книги издательства «Palgrave»
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«Key Concepts in Strategic Management» is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what strategic management is all about. It will be especially useful as a revision aid.» |
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An invaluable glossary of significant language and linguistic terms and concepts designed for students of English Language and Linguistics. The book also provides a very useful overview of the subject as well as covering principal figures in linguistic criticism and their contribution to the subject. Organized into the core subject areas of language and linguistics, it enables the reader to contextualize each particular definition and gain a wider understanding of each topic. This edition has been updated to include more extensive coverage, particularly of language terms. |
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Information and Communication Technology (ICT) is the synergy between computers and communication devices and forms an important part of the modern world. ICT features in more and more courses as its use expands beyond computing and information systems into other areas of study. Key Concepts in Information and Communication Technology is a comprehensive glossary with entries arranged alphabetically. It is designed to provide an easy reference guide to the bewildering array of terms and concepts that students are likely to encounter as part of their course. Complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for students undertaking courses where a knowledge of ICT is required. |
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This book provides an accessible and comprehensive guide to the major themes, concepts, terms and theorists encountered by students of Tourism. Concepts are listed alphabetically and cross-referenced for ease of use. Tables and figures complement the text, and to help explain complex terminology. |
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«This is an ideal series for students studying law at undergraduate level as it contains all the necessary statutes and statutory instruments. Compiled by experienced lecturers and examiners and updated annually, the books are excellent for exam use as the statutes are listed both alphabetically and by date. Importantly they do not include commentary or annotation. «The Core Statutes» series provides valuable help in a simple format.» |
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«This is an ideal series for students studying law at undergraduate level as it contains all the necessary statutes and statutory instruments. Compiled by experienced lecturers and examiners and updated annually, the books are excellent for exam use as the statutes are listed both alphabetically and by date. Importantly they do not include commentary or annotation. The «Core Statutes» series provides valuable help in a simple format.» |
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Employment law is one of the fastest moving areas in the law today with statutory changes, European Directives and new cases changing the detail very rapidly. This book steers the student confidently through the complexities, providing summary points at the end of each chapter plus exercises and additional reading. This edition has been fully updated to reflect recent changes including the Disability Discrimination Act 2005 and the Employment Equality (Sex Discrimination) Regulations 2005. |
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«This text is an accurate and to-the-point summary of the major areas of law relating to business and is a great companion for students on business law and commercial law courses. Accurate and to-the-point summaries of the major areas of law pertaining to business, make this a great companion for law students and lawyers intending to practice in a commercial environment. It is built upon thirty years of teaching experience and research within company law, so this text can be relied upon to provide expert analyses and summaries of the law. It is underpinned hroughout with rigorous research and plentiful references to the relevant legal authorities, providing a guide to further research for the interested student. Main points are explored with helpful questions and hot topics, providing additional insights and valuable rehearsal of concepts in readiness for exam time. This title is entirely updated throughout with relevant corporate and commercial case law and statute. With its real-world business-orientated approach, «Business Law» has been fully updated in line with the Companies Act 2006, and also streamlined to address the needs of today's student of this Top page fascinating and fast-moving subject. Providing a salient introduction to law in a business context, this is a valuable learning companion.» |
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«This work offers a blend of academic rigour and practical insight and uses examples and illustrations drawn from a wide range of real life situations. «Mastering Financial Management» aims to help readers tease out meaning from company accounts, make financial reports interesting and influential, manage budgets and motivate people to achieve targets, and much more. It is useful as a text for all students requiring an introduction to financial management and for business managers with no financial background.» |
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«Mastering Public Relations» takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.» |
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Clearly illustrated with examples of written work and useful interactive exercises, this guide will encourage independent learning, helping arts and humanities students to develop effective study habits and learn successful strategies for reading and writing about theoretical texts. |
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Examines marketing within the context of a dynamic, contemporary environment. This book explains theoretical concepts effectively, using a range of mini-cases that bring the subject alive — from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand. |
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Written in a highly accessible style and in four parts, this book provides rapid and authoritative access to current ideas and practice in intercultural communication. It draws on concepts and findings from a range of different disciplines and uses authentic examples of intercultural interaction to illustrate points. |
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Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid. |
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Fully revised and updated, this new edition is essential reading for anyone wanting to improve their communication skills and knowledge of how communication works in organisations. Reflecting developments in information technology, communication research and twenty-first business practice, the text offers a significant contribution to the subject. |
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For individual or classroom study, this revised 4th edition, brings British history up-to-date with new content on Britain under New Labour since 1997. Taking into account latest research and interpretations, the commentary is informative and enjoyable; the source material stimulating and enlightening. |
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Legal terminology need not be intimidating, difficult and obscure. This book provides an ideal introduction to the meaning of the core vocabulary which confronts anyone approaching the study of Law for the first time. A particular feature is its explanation of how Latin words and phrases should be pronounced, as well as what they mean. |
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Written primarily for AS and A-Level English courses, but of interest to university students on related courses, this book is designed to make an intuitive understanding of language explicit. By focusing on language use in different contexts, it encourages an investigative and interpretative approach. It provides the core theoretical knowledge required for tackling a wide range of tasks and aims to develop awareness of both the nature and the function of language. This revised edition fine-tunes the content, presentation and style of the previous edition, and offers more scope for active reading and experimentation with practical analysis, more relevant examples and additional material that will appeal to contemporary readers. |
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Mastering Accounting Skills is a clear explanatory text designed for beginners with no prior knowledge or experience of the discipline. The text contains many practical assignments that reflect the assessment requirements of the manual units for OCR (Oxford, Cambridge and RSA) Levels 1, 2, and 3 Bookkeeping and Accounting qualifications. Step-by-step illustrations enable students to gain a real understanding of the principles and procedures of Bookkeeping and Accounting. |
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From DNA profiling to consideration of the accused's previous conduct, the law of evidence is a fascinating amalgam of logic, common sense, philosophy and tactics. Evidence explains the fundamentals and looks at the principles behind it. |
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