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Книги издательства «Palgrave»
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The second edition of this leading guide helps students to develop reflective thinking skills, improve their critical analysis and construct arguments more effectively. Written by Stella Cottrell, leader in the field with over 1/2 million book sales to date, this text breaks down a complex subject into easily understood blocks, providing easy-to-follow, step-by-step explanations and practice activities to develop understanding and practise your skills at each stage. Essential for students who are mystified by tutor comments such as 'more critical analysis needed', this is an invaluable tool for anyone wishing to develop advanced skills in this area and learn to apply them to tasks such as reading, writing and note-taking. Now in two-colour, this edition has been fully revised and contains a brand new chapter on 'Critical Reflection' along with additional material on essays and referencing. |
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Authoring a Ph.D. Thesis involves having creative ideas, working out how to organize them, writing up from plans, upgrading text, and finishing it speedily and to a good standard. It also involves being examined and getting work published. This book provides a huge range of ideas and suggestions to help Ph.D. candidates cope with both the intellectual issues involved and the practical difficulties of organizing their work effectively. |
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In a style reminiscent of Anton Chekhov himself — realistic, intimate, and dynamic — Mikhail Chekhov shares unparalleled memories and insights, transporting readers into the world of the Chekhov family. He visits the places where his brother lived and worked and introduces the people he knew and loved, Leo Tolstoy and Piotr Tchaikovsky among them. As a unique eyewitness to the beloved writer's formative years and his artistic maturity, Mikhail Chekhov shows here first-hand the events that inspired the plots for The Seagull, The Black Monk, and The Steppe, among other enduring works. Captivating, surprising, and a joy to read, this memoir reveals the remarkable life of one the most masterful storytellers of our time. |
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A fresh new edition of Shakespeare's ambiguous, bittersweet fairy tale, developed by and for the RSC, includes new interviews with acclaimed directors Gregory Doran and Stephen Fried, and actor Guy Henry, looks at specific productions in the play's history, and an illuminating introduction by acclaimed scholar Jonathan Bate. |
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Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand — Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. |
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The Palgrave Macmillan Law Masters series is a long-running and successful list of titles offering clear, concise and authoritative guides to the main subject areas, written by experienced and respected authors. Sports Law provides a comprehensive overview of the ways in which the law has impacted on how sport is played, administered and consumed. The author writes in a clear and engaging manner, tracing the origins and sources of this new subject and drawing examples from a wide range of professional and amateur sports to illustrate the important current debates and topics of interest. Of particular relevance, in the run up to 2012, is a chapter dedicated to the Olympic Games. Supported throughout by chapter summaries, explanations of key terms and detailed further reading lists, this text makes an ideal companion to the study of sports law at undergraduate or postgraduate level. |
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From the publication of Noam Chomsky's revolutionary Syntactic Structures in 1957, to the counter-revolutions that followed, linguistics has seen many fashions over the years. With new ideas and discoveries constantly challenging the ways we look at language, Ronald Macaulay provides a brief and lively introduction to some of the different approaches linguists have taken to the study of language in all its complexity. Considering language as Meaning, Sound, Form, Communication, Identity, History and Symbol, Macaulay examines the main issues, debates and ideas that have emerged in language study over the last fifty years. Designed for the intending student, as well as the non-specialist general reader with an interest in language, Seven Ways of Looking at Language concisely conveys a review of exciting work in the core areas of linguistics, including phonetics, syntax, semantics, language interaction, language variation, language change and the significance of writing. A helpful glossary, as well as detailed suggestions for further reading, makes this the ideal starting point for anyone wishing to learn about the study of language. |
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Inspired by Exploring the Language of Poems, Plays and Prose, Mick Short's classic introduction to stylistics, Language and Style represents the state-of-the-art in literary stylistics and encompasses the full breadth of current research in the discipline. Written by leading scholars in the field, chapters cover a variety of methodological and analytical approaches, from traditional qualitative analysis to more recent developments in cognitive and corpus stylistics. Addressing the three, key literary genres of poetry, drama and narrative, Language and Style is divided into carefully balanced sections. Based on original research, each chapter demonstrates a particular analytic technique and explains how this might be applied to a text from one of the literary genres. Framed by helpful introductory material covering the foundational principles of stylistics, the chapters act as practical exemplars of how to carry out stylistic analysis. Comprehensive and engaging, this invaluable resource is essential reading for anyone interested in stylistics. |
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Landlord & Tenant Law is an easily accessible introductory text. The clear, concise style allows the authors to cover the subject in admirable breadth and depth. Summaries, exercises and workshops concluding each chapter help the reader to make sense of a complex area of law. This is an extensively revised fifth edition of this popular text, particularly in terms of its coverage of the effects of covenants in leases and also in an expanded section on business tenancies which includes the important statutory changes which are about to be made to the security of tenure regime. |
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«The second edition of this very successful textbook updates and expands its coverage of the many facets of life in Europe in the new century. It retains the strengths of the first edition with its focus on both East and West but expands its coverage of the themes of convergence and divergence, and includes a new chapter on the European Economy. It asks «what is Europe» and «where is Europe going?» and challenges preconceived notions and glib generalizations.» |
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A social media expert with global experience with many of the world's biggest brands — including Nike, Toyota and Motorola — Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies. |
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Science is an active discipline, with the emphasis on 'doing' rather than 'reading' about it. Suitable for undergraduate scientists, this guide outlines the skills expected of them. It provides guidance on tackling different types of assignments, in addition to how to make the most of feedback and prepare for exams. |
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«Key Concepts in Sociology» presents a comprehensive glossary of the key terms, concepts and figures that dominate the sociological landscape.References are organized alphabetically and fully cross-referenced for ease of use. Suggestions for further reading offer students additional resources to aid learning and understanding. It features all the major figures from the origins of sociology to the present day and gives concise summaries of the main ideas associated with them. A comprehensive index and revision lists helps the reader to locate specific concepts and make links between the entries.Complementing the student's primary reading, «Key Concepts in Sociology» presents a comprehensive glossary of the key terms, concepts and figures that dominate the sociological landscape. Organized alphabetically and cross-referenced for ease of use and accessibility, the book also provides suggestions for further reading to consolidate learning.» |
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The turbulent history of Poland has long attracted international interest. In this wide-ranging survey, Anita J. Prazmowska explores the story of Poland from early settlements, through to the emergence of the Kingdom of Poland, the loss of independence and its eventual re-acquisition after the First World War, and ends with an assessment of the present day state. A History of Poland is a lucid examination of the rise of a state which, throughout centuries, spanned the civilizations of the West and East. Prazmowska explains the roots of Polish Christianity and accounts for its tenacity. She also offers a bold analysis of the origins and background to the development of a deeply patriotic nation, discussing the political and cultural roots of Polish nationalism while at the same time demonstrating why the Polish Question has been an insoluble problem in European politics. Placing the complex history of Poland in the context of most major European events, this essential guide fully explains the country's place in European consciousness. |
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This is the first full historical survey of the Benelux area (Belgium, the Netherlands and Luxembourg) to be written in English. Paul Arblaster describes the whole sweep of the history of the Low Countries, from Roman frontier provinces, through medieval principalities, to the establishment of the three constitutional monarchies of the present day. This readable overview highlights the international importance of the social, economic, spiritual, and cultural movements that have marked the region. |
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This narrative history of Latin America surveys five centuries in less than five hundred pages. The first third of the book moves from the Americas before Columbus to the wars for independence in the early nineteenth century. The construction of new nations and peoples in the nineteenth century forms the middle third, and the final section analyzes economic development, rising political participation, and the search of identity over the last century. The collision of peoples and cultures — Native Americans, Europeans, Africans — that defines Latin America, and gives it both its unity and diversity, provides the central theme of this concise, synthetic history. |
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Intertwining the history of art, literature, food, music and religion, Baldoli explores Italy's history from the Middle Ages to the present. The book offers an insight into continuities across past and present day Italian culture, politics, and identity, drawing on a range of recent historiography and contemporary sources. |
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With the accelerating integration of China into the global economy, there is a thirst to understand Chinese leadership styles and how Chinese employees like to be managed. There is no doubt that China can be a difficult and risky market for foreign businesses, with many surprises, disappointments and frustrations. China is certainly a special challenge. This engaging new work from Barbara Xiaoyu Wang and Harold Chee emerged out of their experiences of living and working in China both as managers and trainers of Chinese managers and leaders extensively over the last 12 years. The authors experienced and witnessed many faux pas by foreign companies and businessmen and often a major contributing factor was the many assumptions that foreign companies have about not only the Chinese marketplace but how to manage Chinese employees. What are the Chinese leadership styles, the patterns of communications, phenomenon of 'face', 'guanxi', and 'harmony', etc.? This book will dispel the myths that have built up in the West about Chinese Leadership. It has a practical focus and provides a framework for executives and managers to ask the right questions, make the right decisions and take the right strategies. |
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Destined to become a life saver for international students everywhere, this book provides clear, comprehensive guidance for students embarking on postgraduate study at a western university. Helping to maximise your chances of academic success, topics include challenges such as critical thinking, research, writing and speaking skills. |
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This book provides a succinct yet wide-ranging critical overview of key concepts and texts in Romanticism that surveys the major genres and offers a comprehensive account of Romantic criticism and theory. It is aimed at both the undergraduate student and more experienced readers who seek a compact yet comprehensive up-to-date account of the poetry, drama and novels that characterized the Romantic period. |
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