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Книги издательства «McGraw-Hill»
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«This new text uses the theme of art (integrated through reading selections, visuals, and exercises) to create an exciting and engaged approach to reading and learning. «The Art of Critical Reading» offers a wealth of effective exercises and reading selections drawn from a variety of sources (college textbooks, newspapers, magazines, and classic and contemporary literature) to inspire students to read with passion and care..» |
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In each of the seven student texts, ESL students acquire general vocational and pre-vocational skills as they follow the workplace experience of several characters. The series offers realistic suggestions for getting hired, keeping a job, acquiring a promotion, and other job-related situations. This is the literacy level student book. |
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«These four topic-based worktexts are the perfect way to help students master the intricacies of idiomatic English. Noun phrases, verb phrases, prepositional phrases, and adjective phrases are covered in detail to give students ample opportunity to familiarize themselves with the idiosyncrasies of the language. Each book has fifteen self-contained units, presented in order of difficulty. Sample exercises give students the opportunity to work with a large number of expressions that «don't follow the rules.» This allows students to master portions of the language that might otherwise confuse them. Informative and interesting topics motivate students to complete the exercises and get a firm grasp on the idiomatic expressions. Students explore such topics as Family, Entertainment, Politics, Education, Dating, Work, Shopping, Business, and Hobbies. An answer key and index are provided to make self-study and evaluation of progress easy. This is an ideal supplement for any intermediate or advanced course. Instructors concentrating on composition and conversation will find it extremely helpful.» |
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Hill Higher Education Green Light Student Book 2. |
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Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. |
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«Preface to Marketing Management», 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.» |
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Statistical integrity with a complete Excel solution. The seventh edition retains its global emphasis, maintaining its position of being at the vanguard of international issues in business. |
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«The grammar and vocabulary found in the «Connect with English» video series comes to life in the pages of this «Grammar Guide». Developmental in nature, it uses examples from the video episodes to illustrate the grammatical structures in both presentation and practice exercises. Ideal for high-beginning to intermediate students, this «Grammar Guide» provides practice with the linguistic building blocks of the language and gives students the opportunity to analyze and review the structures through clear, simple grammar charts and explanations. «Grammar Guide 1» corresponds to episodes 1-12 and covers: Simple present, Simple past, Present continuous, Future: going to, and the Modal: can. «Grammar Guide 2» corresponds to episodes 13-24 and covers: a review of topics of «Grammar Guide 1», Future: will, Modals: have to, could, should, must, may, would, and Verbs followed by infinitives. «Grammar Guide 3» corresponds to episodes 25-36 and covers: a review of topics from «Grammar Guides» 1 and 2, Modals: might, must, Past continuous, Present perfect, Present perfect continuous, Future conditional, and Verbs followed by gerunds. «Grammar Guide 4» corresponds to episodes 37-48 and covers: a review of «Grammar Guides» 1-3, Past perfect, Past perfect continuous, Conditional, Contrary-to-fact, and Passive simple present.» |
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«The grammar and vocabulary found in the «Connect with English» video series comes to life in the pages of this «Grammar Guide». Developmental in nature, it uses examples from the video episodes to illustrate the grammatical structures in both presentation and practice exercises. Ideal for high-beginning to intermediate students, this «Grammar Guide» provides practice with the linguistic building blocks of the language and gives students the opportunity to analyze and review the structures through clear, simple grammar charts and explanations. «Grammar Guide 1» corresponds to episodes 1-12 and covers: Simple present, Simple past, Present continuous, Future: going to, and the Modal: can. «Grammar Guide 2» corresponds to episodes 13-24 and covers: a review of topics of «Grammar Guide 1», Future: will, Modals: have to, could, should, must, may, would, and Verbs followed by infinitives. «Grammar Guide 3» corresponds to episodes 25-36 and covers: a review of topics from «Grammar Guides» 1 and 2, Modals: might, must, Past continuous, Present perfect, Present perfect continuous, Future conditional, and Verbs followed by gerunds. «Grammar Guide 4» corresponds to episodes 37-48 and covers: a review of «Grammar Guides» 1-3, Past perfect, Past perfect continuous, Conditional, Contrary-to-fact, and Passive simple present.» |
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«Connect with English» is a soap-opera style video program featuring Rebecca Casey, a young woman who decides to leave her family and friends in Boston to start a new life in California. This all-skills video and comprehensive student text program, enables students to effectively learn English communicate naturally. «Video Script Books» contain complete transcripts of the «Connect with English» episodes which are based on high-interest, universally appealing topics and themes. Authentic language is used to prepare students to communicate in the real world. Videos were filmed on location with high-production values so that students get a realistic glimpse on U.S. life. This is the script for video 1.» |
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«Connect with English» is a soap-opera style video program featuring Rebecca Casey, a young woman who decides to leave her family and friends in Boston to start a new life in California. This all-skills video and comprehensive student text program, enables students to effectively learn English communicate naturally. «Video Script Books» contain complete transcripts of the «Connect with English» episodes which are based on high-interest, universally appealing topics and themes. Authentic language is used to prepare students to communicate in the real world. Videos were filmed on location with high-production values so that students get a realistic glimpse on U.S. life. This is the script for video 3.» |
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«Connect with English» is a soap-opera style video program featuring Rebecca Casey, a young woman who decides to leave her family and friends in Boston to start a new life in California. This all-skills video and comprehensive student text program, enables students to effectively learn English communicate naturally. «Video Script Books» contain complete transcripts of the «Connect with English» episodes which are based on high-interest, universally appealing topics and themes. Authentic language is used to prepare students to communicate in the real world. Videos were filmed on location with high-production values so that students get a realistic glimpse on U.S. life. This is the script for video 4.» |
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«It's ESL for the world of work! Contemporary's «Put English to Work» integrates competencies, structures, and functions within a communicative model. Students acquire general vocational and pre-vocational skills — a perfect prescription for vocation and workplace ESL programs and one that's flexible enough for general adult ESL/ESOL programs, too. Each of the seven books follows the workplace experiences of several characters: getting hired, keeping a job, and working toward promotion, along with occasional returns to pre-employment. Accompanying audio cassettes provide recorded dialogues from the texts and other listening exercises. The instructor's manual contains lesson plans, extension activities, grammar explanations, answer keys, and tape scripts.» |
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«The best competitive weapon any company can have is its up-and-coming leaders. «The Leadership Advantage» shows companies what some exceptional organizations are doing to develop their best and brightest. Based on substantial research and featuring the results of a 2006 study conducted by Duke Corporate Education, APQC, and the Center for Creative Leadership. Featuring illuminating case studies of companies like Caterpillar, Cisco Systems, and PepsiCo that have made leadership development an integral part of their business strategy, «The Leadership Advantage» will ensure that today's businesses have the tools to help their most promising talent reach their greatest potential and to create a companywide culture of excellence.» |
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Growth is at the top of every company's agenda, and managers are expected to deliver regardless of external factors like the economy or the competition. This guide addresses pressing growth challenges today's CEOs and senior managers face, and offers insights and strategies for how to find new opportunities in customer segments, partnerships and acquisitions, and more. |
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Whether it's writing a proposal, motivating employees, or reaching out to customers, the Perfect Phrases series has the tools you need for precise, effective communication. Distilling complex ideas into specific phrases that diplomatically and honestly depict the concepts at hand, this invaluable series provides: the best techniques to communicate messages and goals in business letters and proposals; tips for bringing out the best in every employee in every business; dialogues and scripts to practice interactions with customers or employees — tailorable to any industry or company culture; and, phrases for each step of the sales process. |
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