|
|
|
Книги издательства «McGraw-Hill»
|
Since the first edition was published in 1961, Landscape Architecture: A Manual of Environmental Planning and Design has outlined the land-planning process in clear, simple, and practical terms. The revised edition of the book that has for decades provided instruction on the planning of workable and well-related use area, taking into consideration the volumetric shaping of exterior spaces, exploring the possibilities of site-structure organization, applying contemporary thinking to the planning of human habitations and communities, and providing guidance on creating more efficient and pleasant places within the context of the city and the region contains information on sustainable planning, design, and management along with crucial information regarding water conservation, water management, and stormwater management--and new and updated color photographs! |
|
This is a full-color review of the clinically important aspects of microbiology. It includes more than 20 case studies. The twenty-sixth edition of Jawetz, Melnick & Adelberg's Medical Microbiology delivers a concise, up-to-date overview of the roles microorganisms play in human health and illness. Linking fundamental principles with the diagnosis and treatment of microbial infections, this classic text has been updated throughout to reflect the tremendous expansion of medical knowledge that has taken place since the last edition published. Along with brief descriptions of each organism, you will find vital perspectives on pathogenesis, diagnostic laboratory tests, clinical findings, treatment, and epidemiology. The book also includes an entire chapter of case studies that focuses on differential diagnosis and management of microbial infections. Jawetz, Melnick & Adelberg's Medical Microbiology, 26e introduces you to basic clinical microbiology through the fields of bacteriology, virology, mycology, and parasitology, giving you a thorough yet understandable review of the discipline. Here's why Jawetz, Melnick & Adelberg's Medical Microbiology, 26e is essential for USMLE review: 750+ USMLE-style review questions 300+ informative tables and illustrations; 23 case studies to sharpen you differential diagnosis and management skills; an easy-to-access list of medically important microorganisms; coverage that reflects the latest techniques in laboratory and diagnostic technologies; full-color images and micrographs; NEW Chapter-ending summaries; and, NEW Chapter concept checks. |
|
The most up-to-date, comprehensive, and authoritative pharmacology text in health medicine organized to reflect the syllabi in many pharmacology courses and in integrated curricula, Basic & Clinical Pharmacology, 13e covers the important concepts students need to know about the science of pharmacology and its application to clinical practice. Selection of the subject matter and order of its presentation are based on the authors' many years experience in teaching this material to thousands of medical, pharmacy, dental, podiatry, nursing, and other health science students. To be as clinically relevant as possible, the book includes sections that specifically address the clinical choice and use of drugs in patients and the monitoring of their effects, and case studies that introduce clinical problems in many chapters. Presented in full color and enhanced by more than three hundred illustrations, Basic & Clinical Pharmacology features numerous summary tables and diagrams that encapsulate important information. It explains everything students need to know about the science of pharmacology and its application to clinical practice. Includes 330 full-color illustrations, case studies, and chapter-ending summary tables. It is organized to reflect the syllabi of pharmacology courses Descriptions of important new drugs. |
|
See the world's number1 investor like never before — and learn how you can replicate his success. Many books have been written about Warren Buffett's value-investing strategy, and volumes more have been written about becoming a top-tier value investor. Even so, no one can touch the success Warren Buffett has achieved. Why? In this revealing examination of Buffett's success, practitioner, professor, and bestselling author Lena Chirkova proposes the key to replicating his achievements is found in his acquisition practices as well as his investment strategy. In The Warren Buffett Philosophy of Investment, she looks at the man in full to piece together the framework leading to his unmatched wealth-generating prowess. The cornerstone of her study goes beyond investment theory to show Buffett's core wealth drivers are his philosophies behind Berkshire Hathaway. From his decision to create a joint stock company (instead of a mutual fund) to his hands-off policy with acquired companies to making himself a brand-name of mergers and acquisitions — she illustrates an intimate portrayal of Buffett operating behind the scenes by piecing together his career with scholarly diligence and scrutiny. Even well-read Buffett followers gain fresh insight into the man by discovering: Where his divergence from the principals of Ben Graham and Philip Fisher make him a superior investor. Why his unorthodox perspective on the financial markets keep him ahead of the curve. How his vision of risk, interpretation of volatility, and scepticism about investing in technology companies are interconnected. What he sees as the critical problems of corporate finance. Additionally, readers are treated to extraordinary coverage of how Buffett strategically set up Berkshire Hathaway to suit his personal long-term investment strategy and provide almost cost-free leverage. See how Buffett's singular acquisition tactics and portfolio investments earned Berkshire Hathaway the distinction as the right home for the right people, which gives him access to deals unobtainable by other companies and investors. You're only investing with half a strategy until you take your value investing to the next level with The Warren Buffett Philosophy of Investment. |
|
Expert advice for helping an applicant's chances of acceptance by choosing the right words and phrases As a teacher, professor, or an employer, you are often called upon for letters of recommendation — and probably as often find yourself stumped about what to say. It can be a daunting task when someone's future is in the balance. This book, written by a writing expert, will help you find the right words — and avoid thepitfalls — of creating a letter of recommendation. Author Paul Bodine explains what makes a recommendation letter good and also what can make it ineffective. The book contains paragraph-length examples of effective recommendation letter writing for all types of situations. |
|
Quest, Second Edition prepares students for academic success. The integrated Quest Second Edition program provides robust scaffolding to support and accelerate each student's journey from exploring general interest topics to mastering academic content. |
|
Using a topics-based approach organized around provocative questions about the interaction of sports, culture and society, Sports in Society presents an accessible introduction to research and theory in the sociology of sport. This new edition continues the legacy of the previous editions while introducing new material and examples that bring theory to life. Current debates in sports, such as how youth participation can be increased or sport funding allocated, have been integrated throughout the text to provide a holistic view of society. An Online Learning Centre accompanies this book offering a range of lecturer support materials as well as resources and tests for students. |
|
Amazon reviews for the 2nd edition: Best book ever. Bought this for a friend because, even though I finished my masters over a year ago, I'm not parting with mine. This book got me my first. I bought the book, stuck to the steps... and my dissertation scored among the top five in class! This book helped me so much, you have no idea. Every time I was lost — the book knew what to do. Loved it and I'm giving it 5 stars. It honestly kept me from going insane during that difficult time. Saved me. Fantastic book full of extremely useful things, really easy to read yet very detailed, love the collection of useful verbs! It's my dissertation bible! What should I put in my introduction? What do I need to do to write a literature or systematic review? How do I explain my research methods and write up my findings? How should I conclude my dissertation? Help! How do I prepare for a viva? Succeeding with your Master's Dissertation, Third Edition, does what few other books do: it carefully guides the student through the entire dissertation process from start to finish, speaking directly to the reader and offering clear, straightforward and practical advice. The author uses clear illustrations of what students should do or not do — to reach their full potential, helping them to succeed with their dissertation and avoid common pitfalls along the way. Thoroughly revised and updated, this essential handbook takes the student from research proposal, through literature reviews, research methods, and writing up, through to submission and marking, featuring: Essential material on the benefits of using university library databases and social media in research A chapter on good referencing and avoiding plagiarism, plus coverage of research ethics Expanded material on submitting a research proposal, including sample proposal forms for guidance Advice on the emotional journey and where to find assistance and support Information on further reading. This is key reading for any social science, business, humanities or healthcare student required to complete a dissertation as part of their studies. This book will also prove useful for undergraduate students considering postgraduate studies and for supervisors facilitating dissertation supervision. |
|
This monograph focuses on the issues facing sustainability in supply chains. Specifically it provides an overview of green supply chain management (GSCM) and the management of technology within this context. The topics include the operational and technological activities and characteristics of GSCM management. Organizational greening activities that play a role in GSCM operations are presented. The monograph also provides functional activities of the GSCM which include supplier management, internal operations management, logistics, and reverse logistics issues. Managerial considerations related to planning, justifying, and implementing GSCM and the respective technologies provide some insights into management decisions that will be faced in this environment. The references and bibliography provide a dozens of additional readings for those interested in this emergent and complex issue. |
|
Engineers and technologists often operate from a worldview of ones and zeros. The mission of this book is to interject the colorful world of creative thinking to help engineers and technologists learn to think and work differently. Thus, 'idea engineering' becomes the driving force, transforming engineers and technologists into innovators and entrepreneurs, using case studies and anecdotes from first-hand experience. The material in this book is organized to take the reader through basic concepts and techniques of creative thinking and innovation, to better solve engineering and technological challenges. It provides an overall understanding of who, what, why, when, and how 'idea engineering' can transform an individual and a company to formulate and apply the best possibilities. The target audience is university-level students and practitioners, especially upper division undergraduates and graduate students in engineering education, industrial engineering, engineering technology, science, and technology; and then engineering practitioners from an engineering, technology, or science background. It can be purchased individually as a text, professional trade or reference title, or accessed within a collection libraries and professional organizations would buy. In addition, the material in this book can supplement coursework in business, communication, management, and applied creative arts. As a core or supplemental text, it would make a great foundation for a one-credit course — or a part of any three-credit capstone design course or seminar — stressing creative thinking and innovation. It would also be a good overview for any layman interested in learning about creative thinking and innovation. |
|
Textbook for one-semester introductory course on sustainable options for transportation junior and senior level or graduate students in civil, mechanical, or systems engineering. |
|
This unique, one-stop resource covers engineering project management topics, tools, and techniques in a logical sequence with real-world industrial examples. Engineering Project Management provides a high-level engineering analysis of key issues in the justification, development, and successful deployment of high-tech engineering products. The book assembles all of the pertinent information a project manager in the high-tech industry will need to fully manage the design of products to meet specification; deliver projects on time and on budget; and achieve targeted profit for the product lifecycle. This practical guide fully explains the factors behind successful deployment of electronics projects, using real-world examples from the author's large library of extensive consulting, teaching and expert witness cases to allow you to navigate the many issues involved in successful engineering project management. Extensive coverage of the justifications for make or buy decisions-a critical topic for overseas suppliers. The role of technology development and legal issues, including coverage of intellectual property (IP) and preventing future lawsuits Comparison of different industries: regulated industries (military, aerospace, medical), fast-acting industries (telecommunications, computers), and more traditional industries (industrial equipment) Addresses differences of products built to specifications vs. products build for the marketplace. |
|
Accounting: Understanding and Practice by Robert Perks and Danny Leiwy provides a gentle introduction to the complexities of accounting. An evolution of the successful textbook Financial Accounting: Understanding and Practice, this new edition has been enhanced to provide more emphasis on Management Accounting topics, with new material that has been structured in line with current teaching in introductory accounting modules. Fully revised throughout, the whole text has been thoroughly updated in accordance with the International Financial Reporting Standards. Ample practice illustrations and examples help present the subject in relation to a business world to which readers can easily relate. |
|
«A comprehensive guide to the science, art, tools, and deployment of innovation, brought together by two Editors of the prestigious International Journal of Innovation Science, with ground-breaking contributions from global innovation leaders in every type of industry. Innovation has become a widely recognized strategic tool to achieve bottom-line results and increase shareholders' value. Most books on innovation address only a single aspect or are tailored to a specific industry. Global Innovation Science Handbook includes chapters on every aspect of innovation from the perspective of different industries, both private and public, making it a complete, authoritative source for learning about innovation. Innovation leaders and experts from around the world share their knowledge and experiences in this work. The book spans from concepts to commercialization of the innovation process, its management in an organization, a maturity model to assess organizations' growth in deploying innovation, and an innovation index. Case studies share the field experience, making innovation easy to implement for readers across all industries. Covers creativity tools, idea management, innovation methodologies, measurement, deployment, and sustaining return on innovation Includes case studies from different types of organizations, both public and private, from varied industries: healthcare, consumer products, nanotechnology, education, information technology, and biotechnology Edited and organized by the former and current Editors of the International Journal of Innovation Science, with a veritable «Who's Who» of the global innovation world contributing their work.» |
|
The second European edition of Financial Markets and Corporate Strategy provides comprehensive coverage of financial markets and corporate finance, brought to life by real world examples, cases and insights. Placed in a truly international context, this new and updated edition takes an academic and practical view-point to guide students through the challenges of studying and practicing finance. Aimed specifically at an international audience, this edition boasts hundreds of references to new and relevant non-US research papers from top finance journals. Whilst retaining the well respected structure of the successful US text, Professor David Hillier has also made a number of additions which include: Fully updated research, data and examples in every chapter. Coverage of the global financial crisis, the impact it made on the financial markets and the lessons being learnt by the finance industry. A stronger emphasis on corporate governance and agency theory. Updates on accounting standards, bankruptcy laws, tax rules and tax systems. |
|
Dornbusch, Fischer, and Startz has been a long-standing, leading intermediate macroeconomic theory text since its introduction in 1978. This revision retains most of the text's traditional features, including a middle-of-the-road approach and very current research, while updating and simplifying the exposition. This revision focuses on making the text even easier to teach from. The only pre-requisite continues to be principles of economics. |
|
Dornbusch, Fischer, and Startz has been a long-standing, leading intermediate macroeconomic theory text since its introduction in 1978. This revision retains most of the text's traditional features, including a middle-of-the-road approach and very current research, while updating and simplifying the exposition. A balanced approach explains both the potential and limitations of economic policy. Macroeconomics employs a model-based approach to macroeconomic analysis and demonstrates how various models are connected with the goal of giving students the capacity to analyze current economic issues in the context of an economic frame of reference. The only pre-requisite continues to be principles of economics. |
|
Automated machinery, such as computer numerical control machines (CNM), require constant monitoring for accuracy and precision. Thus, a correct understanding of 'metrology' — the science of measurement — is essential to the successful running and maintenance of all automated machines, and especially CNC machines. This book presents the main methods and means for measuring and monitoring the accuracy of geometrical parameters for CNC and automated machines, including modern 'Coordinate Measuring Machines' (CMMs). Parameters such as straightness, perpendicularity, flatness, pitch, and yaw and roll, and so on are considered, presenting different methods and means for their determination. A particular focus is given to the analysis of ISO written standards of accuracy control, terms and definitions, and methods for evaluation of the results of measurement during performance verification. This book provides readers a useful, accessible introduction, with practical examples and guidance covering: the measurement systems and techniques for monitoring of processes, systems, and equipment; testing of geometrical accuracy parameters and their assessment; measurement and monitoring of scales and encoders, including standards of measurement for length and angle, circular scales, linear scales, and methods and means for vertical angle calibration; and future trends in machine monitoring and performance verification. |
|
Fully updated for the latest regulations and standards, the second edition of this renowned Water Environment Federation book provides students and practicing engineers with authoritative information on state-of-the art facility design and treatment processes. The text addresses the challenges of the design engineer's job--to incorporate new technology and innovations while producing a facility that will perform as expected under variable and unpredictable loadings. Introduction to Water Resource Recovery Facility Design, Second Edition, also offers guidance on designing facilities with the flexibility to allow modifications to meet more-stringent treatment requirements as environmental regulations evolve. |
|
