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Книги Hayman Michael
Mission: How the Best in Business Break Through
Автор: Hayman Michael
Издательство: Penguin Group, 2016
Жанр: Penguin Group
Страниц: 256 страниц
Загрузил: lawyer_78rus, 9 февраля 2019
   The new Saatchis explain why top businesses are world-changers as well as world-beaters. Business as usual is over. Today's winners have shifted from profit-hunting, to finding their mission and campaigning it relentlessly until it becomes a market reality that changes people's lives. Drawing on the experiences of tech innovators including Google and Airbnb, retail giant Whole Foods, and fast-growing British businesses Ella's Kitchen and Decoded, Mission reveals the power of purpose, culture and campaigning in the world-beating businesses of the future. It provides a roadmap for finding your defining purpose, honing it into a story that transforms your customers into advocates and becoming an unstoppable force with the power to change the world.
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