«When «Life» published the first edition of this book in 2010, Scott Kelby, Editor-in-Chief of «Photoshop User» magazine (and a guru in the world of digital shooting), wrote, «Joe McNally has put together the «Life Guide to Digital Photography», which is packed full of tips, tricks, how-to, and beautiful pictures from Joe's thirty-plus-year photo career. If you've ever experienced one of Joe's workshops or seminars, you know he's a fantastic teacher, and this book is an extension of that. While he does write about the basics of photography, if you know Joe, you know that he's found a way to work his own sense of humour and familiarity in with all the nuts and bolts to make it an entertaining read». Thousands of photo fans agreed, and eagerly joined Joe on his happy journey through the pixelated world of modern-day photography. In so doing, they learned from one of Life's master shooters — in fact, the final in the long line of distinguished Life staff photographers — who encouraged them that, with a little preparation and care, with a dash of enthusiasm and daring, anyone can make a better photo: Anyone can turn a «keeper» into a treasure.»
