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Книги Daniel F. Spulber
Global Competitive Strategy
Автор: Daniel F. Spulber
Издательство: Cambridge University Press, 2007
Жанр: Cambridge University Press
Страниц: 306 страниц
Загрузил: harmony, 06 мая 2011
   Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.
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