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Книги Dan Ariely
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
Автор: Dan Ariely
Издательство: HarperCollins Publishers, 2011
Жанр: HarperCollins Publishers
Страниц: 368 страниц
Загрузил: lubacha, 11 августа 2014
   «Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is «free» it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.»
Predictably Irrational, Revised Intl
Автор: Dan Ariely
Издательство: HarperCollins Publishers, 2010
Жанр: HarperCollins Publishers
Страниц: 400 страниц
Загрузил: admin, 16 марта 2014
   Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents outstanding material that will keep every reader transfixed. He explains why honor codes are actually effective in reducting dishonesty in the workplace, why a 50-cent aspirin can cure a headache that a one-cent aspirin cannot, and, ultimately, why we make decisions contrary to our better judgement.
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