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Книги Collins Tim
100 Ways to Create a Great Ad
Автор: Collins Tim
Издательство: Thames&Hudson, 2014
Жанр: Thames and Hudson
Страниц: 208 страниц
Загрузил: anatoly_24, 18 июля 2016
   100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create an Ad has wide-ranging appeal.
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