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Книги издательства «Cambridge University Press»
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This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the U.S. market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals. |
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David Crystal's classic English as a Global Language considers the history, present status and future of the English language, focusing on its role as the leading international language. English has been deemed the most 'successful' language ever, with 1500 million speakers internationally, presenting a difficult task to those who wish to investigate it in its entirety. However, Crystal explores the subject in a measured but engaging way, always backing up observations with facts and figures. Written in a detailed and fascinating manner, this is a book written by an expert both for specialists in the subject and for general readers interested in the English language. |
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This textbook provides a comprehensive and thematically structured vocabulary for students of German. Designed for all but the very beginning levels of undergraduate study, it offers a broad range of vocabulary, and is divided into 20 manageable units dealing with the physical, social, cultural, economic, and political world. The word lists are graded into three levels that reflect difficulty and likely usefulness, and are accompanied by extensive exercises and activities, designed to reinforce work done with the lists, and to increase students' competence in using the vocabulary. Suitable for both classroom teaching and private study, the exercises also make use of authentic German texts, enabling students to work with the vocabulary in context. Clearly organized and accessible, Using German Vocabulary is designed to meet the needs of a variety of courses at multiple stages of any undergraduate programme. |
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Do you need to supplement an EAP course with fun, interactive activities that address the serious aspirations of academically-focussed students? Communicative Activities for EAP provides innovative EAP teaching ideas suitable for a wide range of contexts. This is an invaluable handbook for new, experienced or relief teachers of language support programmes, as well as for those teaching intensive language courses for undergraduate and postgraduate students in EFL and ESL/EAL contexts. The key principles of communication in the classroom, authenticity in terms of tasks and texts, learner autonomy, and critical thinking and analysis underpin all the activities, and typical academic topics are used as examples in every case. For ease of access, the activities are organised into six chapters: Speaking, Listening, Reading, Writing, Vocabulary development and Grammar. The accompanying CD-ROM contains a bank of print-ready photocopiable material. |
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Six full practice tests plus easy-to-follow expert guidance and exam tips designed to guarantee exam success. Advanced Trainer offers easy-to-follow expert guidance and exam tips designed to guarantee success in the Cambridge English: Advanced exam, also known as Certificate of Advanced English (CAE). The first two tests are fully guided with step-by-step advice on how to tackle each paper. Extra practice activities, informed by the Cambridge Learner Corpus, a bank of real candidates' exam papers, focus on areas where students typically need most help. This edition includes Audio CDs featuring all the listening activities from the tests as well as an explanatory key and model answers for the Writing paper. It is suitable for self study. |
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Six full practice tests plus easy-to-follow expert guidance and exam tips designed to guarantee exam success. Advanced Trainer offers easy-to-follow expert guidance and exam tips designed to guarantee success in the Cambridge English: Advanced exam, also known as Certificate of Advanced English (CAE). The first two tests are fully guided with step-by-step advice on how to tackle each paper. Extra practice activities, informed by the Cambridge Learner Corpus, a bank of real candidates' exam papers, focus on areas where students typically need most help. This 'without answers' edition is ideal for class use. |
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The Council of Europe released a preliminary version of the Manual for Relating Language Examinations to the Common European Framework of Reference for Languages (CEFR) in 2003. A variety of institutions and individuals conducted case studies to pilot this draft version, prior to its revision in 2008/9. This volume features selected case studies presented at a colloquium in Cambridge in December 2007, where practitioners and academics shared their experiences of applying the Manual procedures. Projects included the linking of a single test to the CEFR, the linking of suites of examinations at different levels and large-scale national studies undertaken by examination boards and specialist research institutes. As well as describing their approaches and reporting their findings, contributors reflect and comment on their experience of using the draft Manual. An introductory chapter explains the development of the CEFR and the draft Manual, discussing their relevance for the future. |
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The volume offers an explanatory account of the progress of academic language proficiency testing in the UK (and later Australia), from the British Council's English Proficiency Test Battery (EPTB), through the revolutionary English Language Testing Service (ELTS) to the present solution of IELTS. The three stages of academic language testing in the UK over the last 50 years move from grammar through real life to features of language use. At the same time, comparison of predictive validities suggests that all three measures account for very similar shares of the variance (about 10%) and that therefore the choice of an academic language proficiency test is determined only in part by predictive validity: other factors such as test delivery, test renewal in response to fashion, research and impact on stakeholders, and assessment of all four language skills are also important. |
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In 1998 and 1999, three of the largest providers of educational tests introduced computer-based versions of proficiency tests for English as a foreign language. Around the same time, many institutions began to offer Web-based tests for particular language courses and classes. These two phenomena have greatly added to the momentum of work in computer-assisted testing and mean that assessment through computer technology is becoming a fact for language learners in educational settings and therefore for teachers and researchers. This book is the first to consider the theoretical, methodological and practical issues and their implications for language-teaching professionals wishing to engage with computer-assisted assessment. It overviews the work in the field, evaluates examples of assessment though computer technology, and provides language teachers and researchers with practical guidelines for implementation. |
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A photocopiable resource of pronunciation materials accompanied by Audio and a CD-ROM. This bank of pronunciation material provides fun, motivating practice in sounds, syllables and words, and phrases and sentences. Informed by English Profile, it is suitable for a range of levels from Elementary to Upper-intermediate+, with a focus on intelligibility rather than mastery of a model accent. Each of the 34 units consists of step-by-step teaching notes and photocopiable classroom material, providing teachers with instant lessons. Teachers can also use the Audio CD to expose students to unscripted audio material with a range of different accents, and the CD-ROM's bank of customisable material can be used to create perfect lessons. |
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Discover the pleasure of reading with this new seven-level series of original fiction, adapted fiction and factbooks specifically written for teenagers and young adults. Despite their very different backgrounds, two fifteen-year-olds are drawn together and discover that they share much more than they had ever imagined. This is a rollercoaster of an adventure that takes us from Sark, a remote island in the British Isles, to the busy modern city of Birmingham in England. Graded to seven levels with the teenage language learner in mind, Cambridge Discovery Readers exposes students to English in a lively and engaging way. Attractive and original illustrations help students to check their understanding, while integrated activities consolidate new vocabulary and encourage independent learning. British and American versions for each title expose learners to different varieties of English. Each book is also available with a CD-ROM with additional vocabulary practice activities and a complete audio recording.The accompanying website includes lesson plans and worksheets for every title, as well as teaching tips and a level placement test giving teachers all the support they need to encourage extensive reading amongst their students. |
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Cambridge Certificate in Advanced English 4 Student's Book contains four complete past papers for the Cambridge Certificate in Advanced English (CAE) examination from Cambridge ESOL. These genuine past examination papers provide candidates with an excellent opportunity to familiarise themselves with the content and format of the CAE examination and to practise examination techniques. This Student's Book 'without answers' is ideal for classroom use. A Student's Book 'with answers', an Audio CD set and a Self-study Pack are also available. |
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Cambridge English Key for Schools 2 contains four complete and authentic examination papers for Cambridge English: Key for Schools (KET for Schools). This collection is aimed at a young audience, and provides the most authentic exam preparation available. They allow candidates to familiarise themselves with the content and format of the examination and to practise useful examination techniques. This book contains a clear explanation of marking and grading, authentic sample answers, a comprehensive section of keys and recording scripts, and frameworks to help with thorough preparation for the Speaking test. An Audio CD containing the exam Listening material, a Student's Book without answers, and a Self-study Pack containing the Student's Book with answers and Audio CD are available separately. |
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Cambridge English Key for Schools 2 contains four complete and authentic examination papers for Cambridge English: Key for Schools (KET for Schools). This collection of past examination papers is aimed at a young audience, and provides the most authentic exam preparation available. These past papers allow candidates to familiarise themselves with the content and format of the examination and to practise useful examination techniques. An Audio CD containing the exam Listening material, a Student's Book with answers, and a Self-study Pack containing the Student's Book with answers and Audio CD are available separately. |
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Cambridge English Key for Schools 2 contains four complete and authentic examination papers for Cambridge English: Key for Schools (KET for Schools). This collection of past examination papers is aimed at a young audience, and provides the most authentic exam preparation available. They allow candidates to familiarise themselves with the content and format of the examination and to practise useful examination techniques. This pack contains the Student's Book with answers and Audio CD. The Student's Book with answers contains a clear explanation of marking and grading, authentic sample answers, transcripts, and frameworks to help with thorough preparation for the Speaking test. The CD contains the exam Listening material. The Audio CD and Student's Book with or without answers are also available separately. |
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Cambridge English Preliminary for Schools 2 contains four complete and authentic examination papers for Cambridge English: Preliminary for Schools (PET for Schools). This collection is aimed at a young audience, and provides the most authentic exam preparation available. They allow candidates to familiarise themselves with the content and format of the examination and to practise useful examination techniques. This book contains a clear explanation of marking and grading, authentic sample answers, a comprehensive section of keys and recording scripts, and frameworks to help with thorough preparation for the Speaking test. Audio CDs containing the exam Listening material, a Student's Book without answers, and a Self-study Pack containing the Student's Book with answers and Audio CDs are available separately. |
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Cambridge English Preliminary for Schools 2 contains four complete and authentic examination papers for Cambridge English: Preliminary for Schools (PET for Schools). This collection of past examination papers is aimed at a young audience, and provides the most authentic exam preparation available. These past papers allow candidates to familiarise themselves with the content and format of the examination and to practise useful examination techniques. Audio CDs containing the exam Listening material, a Student's Book with answers, and a Self-study Pack containing the Student's Book with answers and Audio CDs are available separately. |
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The Cambridge Learner's Dictionary is the best route to success in English. This new edition updates the existing content and contains new features to make learning English even easier. The new edition has been revised and fully updated throughout and includes many new words (e.g. phone-hacking, cloud computing, rare earth, toxic debt) with more than 35,000 definitions in clear, simple English. English Profile levels mark the essential vocabulary that students need to know at CEF B1-B2 levels, see www.englishprofile.org for more information. Mini-collocation panels help students to produce more natural English. Common mistakes are highlighted based on the Cambridge English Corpus. The accompanying CD-ROM includes a 'record yourself' feature for pronunciation practice and spoken pronunciations of every word in both British and American English. |
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A complete and essential activity-based guide to ELT classroom management. Classroom Management Techniques offers a huge range of practical techniques to help teachers make the most of their teaching space and get students working in more focused ways. The book helps teachers anticipate and avoid problems in the classroom, allowing more time to be devoted to meaningful activities. By analysing the classroom from three perspectives: the classroom, the teacher and the learners, the book presents a ground-breaking analysis of 14 kinds of teacher intervention, allowing teachers to examine the way they communicate with learners. It also deals with critical teaching issues including mixed level classes, difficult physical conditions and discipline. |
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A multi-level, photocopiable resource book about life in the UK. Exploring British Culture is a resource book of ready-to-teach lessons about life in the UK. It covers 18 key topic areas including History and Politics, Health and Housing, Work and Education, Leisure, the Media and Culture. Each topic area has 3 lessons — for Elementary, Intermediate and Advanced learners. The lessons can be adapted according to class needs and each lesson has suggestions for lesson extension activities and further study. The accompanying Audio CD features recordings of a variety of authentic accents from around the UK. |
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