|
|
|
Книги Bryman Alan
|
This edition has been completely updated to accommodate the needs of users of SPSS Releases 14, 15 and 16, whilst still being applicable to those using SPSS Releases 10-13. Alan Bryman and Duncan Cramer provide a non-technical approach to quantitative data analysis and a user-friendly introduction to the widely used SPSS. No previous familiarity with computing or statistics is required to benefit from this step-by-step guide to statistical techniques, which includes: — Non-parametric tests — Correlation — Simple and multiple regression — Analysis of variance and covariance — Factor analysis. The authors discuss key issues facing the newcomer to research, such as how to decide which statistical procedure is suitable, and how to interpret the subsequent results. Each chapter contains worked examples to illustrate the points raised and ends with a comprehensive range of exercises which allow the reader to test their understanding of the topic. For the first time, the book includes a helpful glossary of key terms. The datasets used in Quantitative Data Analysis with SPSS 14, 15 & 16 are available online at: http://www.psypress.com/brymancramer; in addition a set of multiple-choice questions and a chapter-by-chapter PowerPoint lecture course are available here free of charge to lecturers who adopt the book. |
|
Designed as an introduction to doing business research, this book acts as a comprehensive guide for students embarking on their research projects. The authors, together with real students and supervisors, draw on their own experiences so that readers can take note of their tips for success and avoid making their mistakes. Developed specifically with business and management students in mind, this book explores the issues which business research entails, as well as providing students with practical advice on doing research. A new feature has been added to this edition that sees supervisors of research projects from various universities give guidance on how to decide on a project and see it through to a successful conclusion, avoiding common pitfalls. Other changes include the expansion of the discussion of ethics, an increased emphasis on practical content such as planning a project and writing it up, and a substantially updated chapter on internet research methods. |
|
