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AVA Publishing
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«Brand-driven Innovation» examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations. Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This in turn can lead to a more durable relationship between organisations and their customers. «Brand-driven Innovation» explores existing branding theory and its relation to innovation, in order to provide readers with a solid foundation of background knowledge. It also contains a practical, four-step method that will help readers to apply brand-driven innovation in their own academic or business context. The book addresses the role that design management can play in connecting the disciplines of branding and innovation, providing the reader with the tools, processes and methods to facilitate this relationship.» |
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Techniques and procedures for collecting and analysing different types of data are examined and analysed in detail. The skills necessary to promote the effectiveness and validity of research within the creative industries are highlighted in case studies, all of which also demonstrate what a well-designed research project can achieve. |
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Thinking Objects: Contemporary Approaches to Product Design explores the many approaches designers take to their work, deconstructing the design process. How do objects “communicate” to us? This book reveals how designers can learn to read the signals an object sends, interpret meaning, and discover historical context, and use those messages in their own new product designs. Readers will learn to recognize current genres and approaches to design, and to understand the motivation of the pioneers who created iconic objects. Globalization, technology, the media, and the need for a sustainable future are all part of contemporary product design, and this innovative guide helps students and designers everywhere to incorporate these influences and more. |
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This first book in the Basics Architecture series explores the concepts and techniques used to represent architecture. A broad array of techniques employed to develop architectural ideas are described, ranging from the way in which sketches are used to develop conceptual ideas, through to the working drawings and details required for the construction of buildings. The book covers both two-dimensional and three-dimensional methods of representation and shows a variety of media, from those used in freehand sketching, through to cutting-edge computer modeling and drawing techniques. Using examples from leading international architects and designers along with more experimental student work, a broad range of interpretations, possibilities and applications are demonstrated. |
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Strong images only come about through a combination of technical excellence and thorough composition. While there is plenty of technical advice, photographers often turn to fine-art sources for the so-called rules of composition. This book, however, acknowledges photographys quite different dynamic and offers a contemporary approach to composition more suited to the medium. The second edition of Basics Photography 01: Composition is divided into six core chapters covering the historical background and personal motivation, the formal elements of composition, how to organise space and time within the photographic frame, how to apply composition in real-world situations and, beyond that, how to use the ideas presented in the book to create original, compelling images through an active and enquiring approach to composition. The Basics Photography series from AVA Publishings Academia list comprises a collection of titles including: Lighting, Composition, Capturing Colour, Post — Production Black & White, Post — Production Colour, Working in Black & White and Exposure. Easily accessible and highly readable, the books clearly explain and explore fundamental photographic concepts; they are fully indexed and illustrated with clear diagrams and inspiring imagery, building to provide an essential introduction to the subject. |
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AVA Academias Basics Typography titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of Typography. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject. Basics Typography 03: Understanding Type aims to help readers get to grips with exactly what type is and how it has developed, in order for them to put this knowledge into practical use. It arms the reader with what they need to know to make the most informed decisions when working with type. This book is about looking closer at what most take for granted and offering an insight into an area so that, once hooked, it will be very difficult to see type in the same way again. |
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Students often struggle to develop their own style and approach to design. While the design process is fundamental to the way all fashion designers work, there is no right or wrong method: each emerging designer must find their own authentic process. Fashion Thinking establishes key approaches to design and enables this process of discovery. Nine student projects form the core of the book, representing a diverse range of strategies at each stage of the design cycle. By following each throughout their various stages of development, these examples offer a unique and inspiring insight into the thinking behind a final collection. |
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Basics Design: Typography examines a fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design. |
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Basics Interior Architecture: Drawing out the Interior aims to provide an introduction to the representation of interior space through drawing and model. It introduces the reader to a range of techniques and methods and describes when and where to use them. Starting with what is meant by interior architecture and why designers draw in the first place, it goes on to explore what one might draw and when. This book is not a manual of graphic techniques but a reference and inspiration to the types of drawing and ways of making images available. It considers the idea that the method we choose to draw with influences the way we think and therefore what we design. With sketches and drawings from Le Corbusier, Iannis Xenakis, Mies van der Rohe, Project Orange and Carlo Scarpa. |
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Basics Fashion Design 07: Menswear offers an updated perspective on the shifting and sometimes complex relationships that exist within this fascinating area of fashion. This visually stimulating book provides a broad introduction to the subject by considering a range of social and historical contexts that have served to define and redefine menswear through the ages. Both the design process and sources of research for menswear are considered and presented in context with fashion drawings and presentation formats — from students and recent graduates as well as more established design labels. There are also interviews with contemporary menswear labels, stylists and designers, which provide valuable insights into the different styles and role models who continue to influence and define menswear in the 21st century. |
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Features the work of more than one hundred international illustrators, educators and students demonstrating diverse visual languages, contexts, ideas, techniques and skills. Introduces fundamental techniques to inspire, inform and act as a useful resource. Explores the importance of ideas, research, drawing and experimentation and is an educational tool featuring short exercises, methods, workshops, techniques, media and a range of historical and contemporary contexts. |
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«he Visual Dictionary of Pre-press & Production is a comprehensive guide to the many and varied terms used within the print industry. From «alignment» to «z-bind fold» and «Acrobat «to «woodblock», this book will prove an invaluable resource to anyone interested in pre-press and production. More than 250 common pre-press and production terms are explained with concise definitions, accompanied by compelling historical and contemporary illustrations. Each term is explained and contextualized, giving the reader an enhanced understanding of pre-press and production terminology. From practical terms such as «Accents», «Bitmap» and «Color calibration» to styles and finishes such as «Canadian and half-Canadian», «Perfect Bound» and «TCF (Totally Chlorine Free)», this book contains both modern terminology and the traditional terms still in current usage.» |
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Publishing Today explores the entire publishing process from writer to reader; passing through the key activities performed in the editorial, design, production and marketing departments. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice (from children's to academic publishing, from online journals to trade magazines) this is an essential introduction to a dynamic industry. By clearly laying out the tasks and responsibilities of each person in the publishing process, Kelvin Smith provides students and entry-level professionals with a practical and accessible introduction to the world of professional publishing. |
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