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Книги издательства «AMACOM»
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There is a new phenomenon hitting the world of the Internet marketplace. PowerSellers who have made a fortune on eBay are moving their merchandise over to Amazon. After all, the benefits of selling on Amazon are legion-sellers have found that they can charge more for their merchandise, avoid upfront fees, and deal with less-demanding customers. The opportunities for selling are endless-Amazon now sells products in more than 40 categories and is the web's number one retailer with more than 81 million customers. As the authors of the popular book eBay PowerSeller Secrets, Debra and Brad Schepp are experts at making big money selling products on the web. Now, in Amazon Top Seller Secrets, they show readers why Amazon is the marketplace that will bring them more cash and more customers. Sellers will discover everything they need to: • navigate the Amazon marketplace • set the right price for merchandise • drive more traffic to their product pages • achieve consistently high feedback ratings • become an Amazon Pro Merchant • open more than one Amazon WebStore • source the best products • and more |
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«Fair or not, assumptions about our intelligence, abilities, sophistication, performance, and pedigree are routinely made based on the image we project. In «The Image of Success», sought-after career and image coach Lizandra Vega offers job seekers down-to-earth, candid guidance on the ABCs of image Appearance, Behavior, and Communication that often make the difference between a job offer and a rejection. From poorly chosen outfits, to unconscious 'ums' and 'ahs,' to the dreaded 'dead fish' handshake and other faux pas, «The Image of Success» shares hundreds of tips on personal style, body language, etiquette, communication, and more all designed to help candidates avoid common pitfalls and create the kind of consis tent personal image that will convince employers of their inherent value to the organization. The way we look, act, and sound can absolutely make or break anyone in the cut throat world of interviewing. Entertaining and encouraging, yet honest, «The Image of Success» gives readers the edge they need to beat out the competition.» |
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«For those who long for their «dream job,» a dose of wisdom from those who've found theirs. As the longtime host of a radio show devoted to helping people find work they love, Maureen Anderson has often invited listeners in to hear firsthand accounts of people who not only relish their work, but live without regret. «The Career Clinic» is filled with intimate, revealing, inspiring stories of career transitions that led to fulfillment, meaning, and peace... and offers suggestions for how others can make them too. Readers will learn how to find their place in the world, have fun, and say, «Yes!» to what truly makes them happy.» |
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«It's amazing the myths one can find in some resume books. Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand what kinds of resumes spark the interest of employers. In «The Elements of Resume Style», Bennett explains why some of the most popular «tricks» backfire more often than they work, and offers clear, smart strategies for creating resumes and cover letters that get people jobs. From entry-level to executive, users of this invaluable guide will: see their resume from the employer's perspective; avoid the errors most candidates make; handle job-hopping, employment gaps, and other touchy subjects honestly and effectively; and write cover letters that stand out — and learn the untapped power of the inquiry letter. This book features: 1,400+ Sample Action Words, Action Statements, and Position Descriptions/Blurbs; 200+ Vague Claims to Avoid and 500+ More Words and Phrases to Avoid; Sample Resume Format, Sample Response Letter, Sample Inquiry Letter; Sample Informational Interview Request Letter; Sample Response to Request for Salary Requirements; Sample Salary History, Sample References. The battle for jobs is tighter than ever. «The Elements of Resume Style» can help you make sure your first salvo is as powerful and on — target as possible.» |
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«Your service team may represent the first, last, or only interaction point between your customers and your company. Your front-line service professionals make or break countless opportunities, leads, sales, and relationships every day. Completely revised and updated to meet the challenges of a new service landscape, the second edition of «Customer Service Training 101» presents proven techniques for creating unforgettable customer experiences. The book covers every aspect of face-to-face, phone, Internet, and self-service customer relations, and provides simple yet powerful tips for: projecting a positive attitude and making a great first impression; communicating effectively, both verbally and nonverbally; developing trust, establishing rapport, and making customers feel valued; and confidently handling difficult customers and situations. The new features include: 'How Do I Measure Up?' self-assessments, and 'Doing It Right' examples from the author's extensive customer service experience. Every step-by-step lesson in this comprehensive and inspiring training manual is augmented with instructive sidebars, a summary of key points, practice exercises, and so much more.» |
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«Each year, project managers, certified Project Management Professionals (PMPs(R)) and other project-focused professionals from all over the country enroll in the American Management Association's project management seminars. Based on one of the most popular of these renowned seminars, «Improving Your Project Management Skills» is both a practical reference for beginners and a handy refresher for seasoned professionals.» |
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«Tell me about a time...» The words evoke a child's fairy-tale innocence. Yet when used by an interviewer, they can help to determine the suitability of a job candidate by eliciting real-world examples of behaviors and experience that can save you and your organization from making a bad hiring decision. «High-Impact Interview Questions» shows you how to use competency-based behavioral interviewing methods that will uncover truly relevant and useful information. By having applicants describe specific situations from their own experience during previous jobs (rather than asking them hypothetical questions about «what would you do if...»), you'll be able to identify specific strengths and weaknesses that will tell you if you've found the right person for the job. But developing such behavior-based questions can be time-consuming and difficult. «High-Impact Interview Questions» saves you both time and effort. The book contains 701 questions you'll be able to use or adapt for your own needs, matched to 62 in-demand skills such as customer focus, motivation, initiative, adaptability, teamwork, and more. It allows you to move immediately to the particular skills you want to measure, and quickly find just the right tough but necessary questions to ask during an interview. Asking behavior-based questions is by far the best way to discover crucial details about job candidates. «High-Impact Interview Questions» gives you the tools and guidance you need to gather this important information before you hire.» |
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«Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. «Go Google» is a comprehensive guide to everything readers need to know about Google's myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized — and get noticed. Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size.» |
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«If you treat the interviewing process like the «game» that it is — and become good at it — you'll win every time. Your success depends on mastering the rules, understanding the players, and knowing how to score enough to win. «Winning the Interview Game» takes you step by step from preparing for your initial interview to preparing for your first day on the job. You'll learn everything you need to know to: establish and maintain rapport with interviewers; prove that you ideally suit the position's requirements; take advantage of the pressure on recruiters and human resources departments to fill jobs; recognize and disarm negative body language exhibited by interviewers; and deal with difficult questions and tense situations to salvage a less-than-perfect interview before it ends. Regardless of your age, level of seniority, or area of expertise, this practical guide gives you the strong competitive edge you need to defeat the competition and land the job you want.» |
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«From the millions of people with a conviction or cause they're eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it's no wonder that an astonishing 80,000 new web logs — or «blogs» — are appearing daily. Unfortunately, this includes employees who might reveal confidential company information, and even official corporate blogs that could potentially misrepresent company finances. Everyone, it seems, is blogging, and any organization that fails to take advantage of this exciting new platform, while also protecting itself from legal liabilities as well as critical or defamatory remarks, is sure to suffer the consequences. Blog Rules is a best-practices guide to establishing the blog-related policies and procedures your business needs. You'll learn how to: * Legally and ethically regulate employees' personal blogs that mention the company * Protect trade secrets and other proprietary information * Manage the legal and business exposure associated with corporate blogs * Respond swiftly and effectively to blog assaults against the company -- and much more. The book helps you control your message and your brand, showing you how to train and familiarize your people with the rules you've established, and how to protect your reputation from both internal and external sources. Featuring secrets, strategies, and success stories from real-life companies, including IBM and Stonyfield Farms, Blog Rules is the one guide you need to ensure that your organization is helped and not hindered by this revolutionary tool.» |
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«Career Match» is a one-of-a-kind guide that uses the author's revealing 10 minute self-assessment to help people discover their ideal work. Featuring in-depth chapters for each personality type, the book shows readers how to find a career that fits their passion and personality, and then shows them how to get it. It is an invaluable resource for those in need of direction, whether they're seeking a new path or trying to confirm that they're already on the right one.» |
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